Global Brand Experiential Manager (m / w / d)

Description

Lead the Global Experiential Strategy and Plan

Develop and execute a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions.

Create Cross-Reality Brand Experiences

Drive innovation across real and virtual experiences – from immersive AR / VR interactions to real-life installations – always delivering one consistent brand narrative.

Manage Global Tools & Platforms

Own platforms such as Cvent, ON24 and our Dematic Virtual Experiences; support onboarding, usage training and continuous innovation across global teams.

Develop Signature Experience Formats

Ideate and execute experience formats that elevate Dematic’s position across events, customer centers, industry stages and innovation platforms.

Shape Messaging & Narratives

Define messaging and story arcs for global brand events, aligning closely with SMEs and creative leads for impactful customer moments.

Train & Position Internal Experts

Support the identification, preparation and positioning of internal thought leaders for key events, speaking slots and brand activations.

Collaborate with Cross-Functional Teams

Co-create unified brand experiences together with Brand, Creative, Content, Digital and Regional Marketing – and across the KION Group family.

Drive the Dematic Virtual Experience Portfolio

Evolve and manage new virtual assets, including Tech Tours, VR hubs and gamified experiences that support education, sales enablement and emotional brand storytelling.

Tasks and Qualifications :

Skills Required :

Bachelor’s degree or equivalent in Marketing, Events, Communications, CX or Brand Strategy

3–5 years of experience in experiential, brand, event or customer experience marketing (B2B preferred)

Strategic mindset with strong creative vision

Experience with immersive technologies, hybrid event formats or gamification is a plus

Tools optional : ON24, Cvent, Unreal (nice to have), CMS, CRM, Canva, Adobe Suite

Strong stakeholder management and agency briefing skills

Proven ability to lead projects and align teams across disciplines

Positive presence and confident communicator – both behind the scenes and in collaborative settings

Fluent English required; additional languages are a plus

Why this role matters :

You're here to build experiences that do more than showcase a solution– they tell a story. A story of innovation, trust and human connection. Whether on stage, on screen or on site – your work will bring the brand to life and increase engagement across channels and audiences.

Ifyouare…

A true experience thinker – blending storytelling with strategy

Energized by the intersection of technology, creativity and business

Excited to co-shape the future of customer engagement

Hands-on, vision-driven and great with people