SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud.
We’re looking for a Product Designer to join our Ads Team at SoundCloud. This team plays a crucial role in shaping the strategy for ad experiences, balancing business goals, revenue generation, and an engaging user experience for free listeners. We aim to seamlessly integrate ads into the product, keeping free users happy while encouraging conversions to paid subscriptions.
As a Product Designer on this team, you have the power to shape the future of our platform. Your work will directly influence how ads seamlessly integrate into the user experience, making them not only visually compelling but also engaging and effective. By collaborating with engineering, product, and business teams, you’ll drive innovative ad solutions that enhance user satisfaction and fuel the company’s success in the years to come.
Key Responsibilities :
Communicate & Collaborate
- Present and discuss design ideas to cross-functional teams, including the EPD (Engineering, Product, and Design) departments
- Involve engineers and product managers in the creative process through design sprints, workshops, and brainstorming sessions
- Regularly update stakeholders on project progress, achievements, and insights
User-Centered Design & Research
Facilitate qualitative and quantitative research to uncover user pain points and new business opportunitiesConduct competitor analysis and stay ahead of industry trends in ad design and innovationLeverage benchmarking to enrich brainstorming and ideationVisual & Interaction Design
Ensure ads are aesthetically aligned with the platform’s design language, making them seamless, discreet, and elegantContribute to defining design system components that are focused on the ad experienceConstantly refine ad formats, interactions, and layouts for a better user experienceWork closely with the design team to uphold a high standard of visual quality , ensuring strong typography, colour, composition, and hierarchyData-Driven & Experimentation Mindset
Leverage KPIs and experimentation to inform and refine design decisions.Play a key role in designing and optimizing experiment setups, ensuring they effectively validate hypothesesAnalyze quantitative data, charts, and user behavior metrics to continuously improve designs.Support parallel UXR research and fake-door tests, enabling a holistic approach to user insights and innovationHighly Collaborative & Hands-On
Work closely with engineers to understand technical constraints and follow through on implementationKeep design documentation clear and structured for seamless communication with developers and stakeholdersBe hands-on—prototyping, conducting user interviews, running workshops, creating spreadsheets, and iterating on ideasMaintain continuous collaboration with RevOps, Product, Data Science, and other key stakeholders to ensure alignment and drive informed decision-makingExperience and Background :
A user-centric design approach balanced with a deep understanding of our business objectives and goals.2-5 years of experience in Product Design (preferably with digital advertising and / or B2C platforms)Strong communication and presentation skillsA keen eye for aesthetics and understanding of ad experience best practicesExperience with user research, A / B testing, and data-driven designProficiency in Figma, FigJam, and Mirofor design and prototypingFamiliarity with frontend / backend technical concepts is a plus