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Performance Marketing Manager (m / w / d)

Web Inclusion GmbHLeipzig, Sachsen, DE

Vor 30+ Tagen

Stellenbeschreibung

Deine Aufgaben / Your tasks

Now is your time : Marketing with purpose and perspective

You want to promote a product that not only looks great but truly makes an impact? You want to be part of a mission that is not only economically sound but also socially relevant? Then join us – the market leader for accessible websites in Germany.

With our innovative software solution, we make websites accessible for everyone – fulfilling both a legal requirement and a social responsibility. Our solution is technically sophisticated, easy to explain, and proven to succeed – giving you the ideal foundation for your success in marketing.

Paid Search (Google, Bing, Capterra Ads)

Plan, execute, and optimize search campaigns to drive high-intent traffic and lead generation.
Develop and refine keyword strategies, bidding tactics, and negative keyword lists for cost efficiency.
Manage ad copy, audience targeting, and ad extensions to improve Quality Score and CTR.
Implement and manage conversion tracking to ensure accurate performance measurement across campaigns.
Collaborate with SEO to test keywords, analyze conversion rates, and provide insights for organic search strategy.
Track and report on CPC, search impression share , cost per lead & MQL , pipeline contribution, and ROI, ensuring marketing spend efficiency.

Paid Social (LinkedIn, Xing, Reddit, Meta Ads )

Own and execute a balanced , full-funnel paid strategy that combines demand capture (lead acquisition) with demand generation (awareness & e ducation ) to nurture high-value prospects over time.

Develop and refine a multi-stage retargeting strategy, using website behavior, and CRM-based audiences to move prospects down the funnel efficiently.

Collaborate with content and design teams to create high-performing ad creatives (image, carousel, video).

Build and optimize industry and A BM campaigns, aligning with Sales for high-value prospects.

Measure and report on cost per lead & MQL, engagement rates, and lead-to-pipeline conversion to ensure efficiency.

Ad Creative & Content Collaboration

Write high-converting ad copy and collaborate with regional teams for localization.

Work closely with designers to develop compelling ad creatives, including images, videos, and motion graphics.

Provide input on landing page needs and work with the web team to optimize conversion points.

Collaborate with content marketing on whitepapers, webinars, and reports to support paid campaigns.

Ensure ad creatives align with audience segments and campaign objectives , continuously optimizing for engagement and conversion.

A / B Testing & Experimentatio n

Run regular A / B tests on ad copy, creatives, audience segments, and bidding strategies to improve efficiency.

Test different ad formats, placements, and messaging approaches across search and social channels.

Continuously refine landing page performance by testing variations and optimizing conversion rates.

Performance Analytics & Reporting

Track and report on inbound lead velocity, cost per lead & MQL , pipeline contribution, and ROI, ensuring transparency on campaign effectiveness.

Implement and manage conversion tracking and attribution models to measure and optimize campaign performance.

Develop dashboards and insights to inform decision-making and align with Sales and GTM teams.

Monitor attribution models , conversion paths and CRM integrations to track lead quality, conversion rates and pipeline influence to optimize marketing spend allocation.

Dein Profil / Your profile

B2B SaaS experience in performance marketing, demand generation, or digital acquisition roles.

Proven expertise in Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads Manager, managing full-funnel campaigns.

Strong analytical mindset, with experience in A / B testing, audience segmentation, and conversion rate optimization (CRO).

Experience running Account-Based Marketing (ABM) campaigns, aligning paid strategies with sales targeting.

Deep understanding of campaign tracking, including UTMs, conversion tracking, and attribution modeling to measure marketing impact.

Proficiency in analytics and reporting tools such as Google Analytics, Looker Studio, or similar platforms to track ROI and pipeline contribution.

Hands-on experience with paid ad creative development, collaborating with content and design teams on visuals, copy, and video assets.

Fluent in English & German, capable of optimizing ad messaging for DACH and European markets.

Self-starter who takes ownership of campaign strategy and execution, with the ability to adapt quickly in a fast-paced startup environment.

Strong communicator, able to align with Sales, Content, and Digital Marketing teams to drive integrated demand generation efforts

Warum wir? / About us

Perspective on entrepreneurial success – You are part of our expansion and can grow with us.

Purpose-driven mission – Your contribution improves digital inclusion for millions of people every day.

31 days of vacation, flexible working hours, and a supportive, ambitious team.

Creative freedom – Your ideas and sales expertise are truly valued here.

Benefits – Our benefits support your well-being, which is a key priority for us. This is embedded in a company culture that puts you as a person first. At our company, performance, health, and joy at work are meant to go hand in hand.

Über uns

Wir sind ein aufstrebendes Scale-Up mit gesellschaftlicher Mission und wirtschaftlicher Substanz. Unsere Softwarelösung macht das Internet zugänglich für alle - rechtlich, technisch und menschlich. Bereits heute sind wir Marktführer in Deutschland - und das ist erst der Anfang. Wir befinden uns mitten in der internationalen Expansion und suchen Menschen, die Lust haben, Geschichte mit uns zu schreiben.

Haben wir deinen Drive geweckt?

Dann freuen wir uns auf deine Bewerbung - und darauf, gemeinsam mit dir neue Kunden und Märkte zu erobern. Jetzt ist DEIN PERFEKTER MOMENT .

Inklusion ist Teil unserer DNA. Wir freuen uns besonders über Bewerbungen von Menschen mit Behinderung und setzen uns aktiv für ein diverses, barrierefreies Arbeitsumfeld ein.

English Version

We are an ambitious scale-up with a social mission and economic substance. Our software solution makes the Internet accessible to everyone - legally, technically and humanly. We are already the market leader in Germany - and that's just the beginning. We are in the midst of international expansion and are looking for people who want to make history with us.

Have we awakened your drive?

Then we look forward to receiving your application - and to conquering new customers and markets together with you. Now is YOUR PERFECT MOMENT .

Inclusion is part of our DNA. We particularly welcome applications from people with disabilities and are actively committed to a diverse, barrier-free working environment.

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Performance Marketing Manager • Leipzig, Sachsen, DE