Field Marketing Specialist DACH (a)

Role Overview

The Field Marketing Specialist will support the planning, development, and execution of regional marketing initiatives designed to generate opportunities within AMDT's target industries, specifically in our DACH territory. Serving as the key point of contact for Field Marketing in the assigned region, this role involves close collaboration with the local Sales Team to align marketing efforts and plans with sales objectives and territories. By understanding the unique characteristics of sales territories, the Field Marketing Specialist will effectively execute initiatives aimed at achieving lead generation and pipeline goals.

Your Tasks

• Execute targeted regional marketing plans that integrate marketing programs with regional opportunities, including field events, online events, trade shows, industry associations, digital campaigns, and local PR activities to generate leads, build the sales pipeline and accelerate opportunities for the field.
• Support outbound and inbound marketing initiatives, including content creation and 3rd party promotion, digital campaigns, lead generation, and event execution.
• Collaborate with vendors to implement promotional events and campaigns, managing the production of major marketing materials by liasing with printers, sponsors and other stakeholders.
• Plan, execute, and manage co-marketing initiatives and campaigns in close cooperation with the Regional Sales Team and the (global) Marketing Team.
• Assist in managing and implementing demand creation and lead generation activities to develop qualified sales leads and enhance brand awareness.
• Monitor and report on field marketing program performance against sales and demand generation objectives, identifying opportunities for improvement.
• Maintain and update reports, spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.
• Conduct vendor evaluations and market research to support marketing initiatives.

Your Profile

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Reasons to become part of AMDT

About us

AMDT is the global market and technology leader for versioning and backup solutions in industrial automation. With its octoplant software platform, the company secures the automation of production processes through strong end-point management, where it consistently records and monitors changes to configurations, programming and project statuses in production. This minimizes downtime, increases efficiency, quality and safety standards, and saves costs as well as resources. As a modular solution, octoplant can be linked to different automation technologies and devices, regardless of the manufacturer.

AMDT was formed in 2022 from the merger of the two established market leaders AUVESY GmbH and MDT Software Inc. The company is headquartered in Landau, Pfalz, Germany, with additional locations in the USA and China. The company works with more than 100 partners on all continents and serves over 3,000 customers worldwide

More information at :   amdt.com

We are an equal opportunity employer and prohibit discrimination / harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. AMDT maintains a drug-free workplace.