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Marketing Director DACH (w|m|d)

JACOBS DOUWE EGBERTSBremen, Bremen, Germany

Vor 30+ Tagen

Stellenbeschreibung

As our Marketing Director DACH you will lead the strategic direction and execution of our coffee business across Germany Austria and Switzerland. Together with the General Manager and DACH leadership team you will be accountable for achieving revenue targets and elevating the performance of a high-impact marketing team. This role requires a visionary leader who thrives in a dynamic environment and will adapt and implement our global brand strategies locally own the full coffee P&L lead market share growth manage the A&P budget and develop a high-performing team.

As our Marketing Director DACH your responsibilities will be the following :

Adapt and implement the global marketing strategy at local level and ensure its effective execution
Lead the local strategic development in DACH for our coffee categories and brands to achieve and exceed business goals in revenue gross profit and market share
Manage the operational marketing plan covering brand activations portfolio management and innovations aligned with business objectives
Lead the consumer insights consumer marketing and media team
Develop market and consumer insights through constant monitoring of consumer behavior market trends and competitors
Bring the Jacobs brand to life across channels (retail OOH e-commerce)
Contributing to the success of our commercial leadership team
Manage partnerships with appliance companies and contribute to the local brand storytelling
Embody our mindset : to be the best coffee company for every brand we represent
Build inspire and develop a strong local marketing team as well as our global marketing teams

Qualifications : Must have

Retail experience is essential you understand the dynamics of the fast-paced DACH retail environment

You bring solid background in FMCG ideally in food or beverage categories with solid category management expertise

You have been responsible in global as well as local marketing roles

You have strong leadership experience with at least 8 years in people management

You feel a personal or professional connection to the Jacobs brand as a fan a consumer or through past experience

You have a proven track record of driving change and growth in fast-paced environment

Nice to have

Out-of-Home (OoH) experience knowledge of the foodservice or on-the-go coffee sector is a benefit

Sales experience is a plus ideally youve worked In key account management shoppermarketing or RGM function

Additional Information :

Apply for this position by clicking the Apply now button.

If you have any questions about this role feel free to reach out to Lena Kaufmann ().

Diversity Equity and Inclusion (DE&I) are values we live and embed within our company under the umbrella of TrueYou . We are committed to creating a workplace where everyone feels respected and valued shaped by diversity fairness and a sense of belonging that allows every individual to reach their full potential.

If you have specific needs or require adjustments during the application process please let us know. Were here to support you. DE&I is an integral part of our global sustainability strategy :

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JACOBS DOUWE EGBERTS DE GmbH - Langemarckstrae 16 - 28199 Bremen Germany - Amtsgericht Bremen HRB 30464 Geschftsfhrer : Uschi Wagener Alexander van Gils Michael Baminger Gerald Hammer Suitbert Hellmann Vorsitzender des Aufsichtsrates : Johannes Brands

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Remote Work : Employment Type :

Full-time

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Jobalert für diese Suche erstellen

Director Marketing • Bremen, Bremen, Germany