Job Description

The Senior Cross-Segment Marketing Communications Manager is part of the global Marketing Communications team in the Business Unit Communications, Security Systems division. The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe, the US, Singapore and China.

Strategic Leadership :

• Ensure a strong and specialized team of in-house experts who consult and support the segments in the areas of digital marketing, design and events
• Digital – a team that ensures our digital channels best serve our customers, partners and brands; manages the onboarding, ownership, access and compliance of digital channels including websites, content management systems, social media, project management software etc. Ensures digital platforms address the needs of our brands and segments.
• Design – a team that develops, documents and protects the corporate design of our various brands; directing and supporting the growing network of creative agencies through brand styleguides, digital templates and agency training materials
• Events – a team that identifies the best way to leverage various types of events to meet specific segment goals; supports the execution of global / regional / local events through expertise, standardization and strategic resourcing
• Asia Pacific & China Regional MarCom – support for the regional team (both regions retain their cross-segment MarCom coverage)
• Develop and drive comprehensive digital marketing communications strategies that align with the company’s business goals and objectives
• Lead the strategic planning and execution of digital marketing communications campaigns across web, social media, email, blogs, and other digital communication tools
• Identify and leverage market trends and competitor insights to ensure a competitive edge in digital communications

Team Leadership and Development :

Digital Channel Management :

Technical Expertise :

Content Development and Optimization :

Performance Monitoring and Analytics :

Innovation and Growth :

Qualifications

Requirements

Additional Information

We offer flexible working models : from various part-time options to mobile working and job sharing. Feel free to contact us.

Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.