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(Senior) Portfolio Product Marketing Manager
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Scheer IMCSaarbrücken, Saarland, Deutschland- Quick Apply
(Senior) Portfolio Product Marketing Manager at Scheer IMC | softgarden
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(Senior) Portfolio Product Marketing Manager
Full Time
Hybrid
With Professional Experience
12 / 19 / 25
Hamburg, Deutschland /
München, Deutschland /
Berlin, Deutschland /
66123 Saarbrücken, Deutschland /
Freiburg, Deutschland
(Senior) Portfolio Product Marketing Manager
At Scheer – imc, we’re pioneers of digital transformation, relentlessly pursuing the next breakthrough in technology and innovation. As a remarkable organisation with a progressive, connected culture, we deliver high-quality solutions and champion long-term career growth for our team.
As a (Senior) Portfolio Product Marketing Manager , you own the positioning, messaging, and market narrative of our product portfolio. You translate product strategy into clear customer value and commercially effective messaging that supports launches, campaigns, and sales execution.
Working closely with Product, Sales, Revenue Marketing, and CoE Marketing , you ensure our products are consistently positioned, clearly understood, and successfully brought to market.
Your Tasks
- Own product positioning, messaging, and value articulation across the portfolio
- Act as the voice of the customer internally
- Define product narratives aligned with ICPs, personas, and buyer needs
- Design and support go-to-market initiatives and product launches
- Define product trial concepts and value design
- Develop product playbooks, presentations and assets
- Enable Sales with clear messaging, proof points, and differentiation
- Act as the internal voice of the customer, market, and competition
- Support analyst relations, industry recognition activities and impact storytelling
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