Director of sales Jobs in Grasbrunn

Are you an adventurous soul? A champion of good design and beautiful experiences? Are you in search of opportunity, growth, and a better world?

Then maybe you belong with us.

We’re searching for a Regional Director of Sales (Northern Europe) in Munich  to join our team of free thinkers and collaborators.

In this role, you'll be accountable for the development, planning and successful delivery of the sales strategy and revenue targets in your portfolio of edyn properties. You will take commercial responsibility for the B2B sales targets of your portfolio, grow edyn’s market share, sales of room nights and achieve defined B2B revenue. It will be your responsibility to successfully develop and grow revenues from existing and new B2B customers directly and via Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia and other B2B intermediaries.

You'll lead a high-performing close to property and on property sales function, responsible for implementation of agreed strategic sales objectives to achieve budgeted B2B revenue targets.

A role less ordinary.

• Define and lead the regional sales strategy for your property portfolio in order to deliver budgeted B2B room nights and revenue
• Develop and maintain individual Sales and Marketing Plans for each property outlining the activity to deliver the budgeted business mix in terms of Length of Stay, local vs global accounts, and proportion of volume through each channel and segment
• Take responsibility for defining account growth and new business targets and coaching your team to develop the plans needed to deliver revenue in line with these
• Visibly lead, manage and develop a highly engaged and high performing regional sales team to develop and deliver the plans needed to grow revenue in line with targets
• Recruit and develop high calibre sales team members who are resilient, tenacious, outcome focused and imbibe our values
• Be the voice of business customers within edyn and develop an in-depth understanding of the sector based on market intelligence and customer insight
• Play a lead role in shaping the future of our business customer products; work with the Distribution, IT and Digital teams to optimise and develop our platforms to win new customers, and improve the customer journey to increase customer retention, conversion to spend and booking frequency
• Guide your team to sell our proposition effectively and negotiate commercial agreements to ensure customers adopt edyn as a preferred supplier via transient programmes, RFP’s and Group and M&E business at property level

Who you are.

Why grow with edyn?

Our natural habitat.

We believe in working flexibly – this includes flexibility in work location, working days (including weekends and bank holidays in operations) and working hours. This may be ad hoc or permanent flexibility. Ask your recruiting manager or see our careers page for more information.

Based primarily at your local Locke property. Travel required to London office and other Locke and Cove locations within and outside the region as required.

You will be able to work flexibly, with 3 days on property or another edyn location of office and 2 days from home.

About edyn

Our vision is to create sanctuaries across European cities, which provide a sense of belonging to the free-thinking urbanite in all of us. Each of our brands – Locke, Cove and SACO – is firmly rooted in the local neighbourhood, offering vibrant experiences and connections which nourish and enliven the soul. To find out more about what it’s like to work at edyn, visit

Diversity, Equity, and Inclusion Statement

edyn’s Purpose is to build brands designed around Soulful Hospitality -we create sanctuaries where free thinkers can nourish and enliven their souls. This is only possible if the growth of our company is centred around a deep respect for humanity. Everyone at edyn should feel free and safe to express their ideas, state their opinions and share their lived experiences in an environment of openness, tolerance, and curiosity.

This principle sits at the heart of our approach to improving diversity and inclusion. We have established goals and supporting commitments which will help us ensure that everyone in edyn feels a sense of belonging, regardless of their background or identity.

We are on a DEI journey that we have yet to complete, and we acknowledge our failures or weaknesses as we discover them. Our principle & goals are clear, and we travel together to seek to drive change, evolve ourselves and the edyn community.