Generalist Jobs in Heppenheim

Working at Freudenberg : We will wow your world!

Responsibilities : Key Responsibilities

Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans

Based on data analytics, understand consumer / shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams

Recommend go-to-market trade / shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)

Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives

Qualifications :

Professional Experience and Education

Degree in Business Administration or Marketing, MBA preferred, minimum 3 years job experience as a Marketing generalist – Consumer Packaged Goods preferred

Experience and proven record in digital marketing, media management & SEO

Deep understanding of KPIs and P&L, and good skills in Microsoft Office suite

Brand Management, Category Management, and Project Management

Strong business communication (written and oral) & presentation skills, Fluent German and English Skills

Strong in interpersonal relationship management, working in cross-functional teams and matrix environments, team player, able to work in mixed teams across different functions