Global buyer Jobs in Uslar
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Global buyer • uslar
- Gesponsert
Lead of Brand Management (m / f / d)
KWS GroupEinbeck, GermanyEinkäufer (m / w / d)
RandstadEinbeck, NiedersachsenLead of Brand Management (m / f / d)
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THOST Projektmanagement GmbHverschiedene Standorte, Niedersachsen, DELead of Brand Management (m / f / d)
KWS GroupEinbeck, GermanyKWS is one of the world's leading plant breeding companies. Nearly 5,000 employees in more than 70 countries generated net sales of around €1.68 billion in the fiscal year 2023 / 2024. A company with a tradition of family ownership, KWS has operated independently for almost 170 years. It focuses on plant breeding and the production and sale of seed for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflower. KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants' resistance to diseases, pests and abiotic stress. To that end, the company invested more than €300 million last fiscal year in research and development.
At KWS Group - an innovative, international & family-owned company - our brand management team drives the development of the KWS brand with a strong and differentiated global brand strategy.
As our new Lead of Brand Management (m / f / d) , you will shape the KWS brand and its second brands by defining vision, mission, and values while ensuring consistent and impactful brand communication. With tools like our KWS BrandNet as well as our merchandising shop, you will provide a powerful framework to support our Business Units and strengthen our global market presence.
This is a permanent full-time position. The place of work is at our HQ in Einbeck, Lower Saxony.
Your New Tasks & Projects :
- Develops global KWS brand strategy covering vision, mission & values as well as brand positioning and brand differentiation
- Drives recommendation and frame for the development of the KWS brand portfolio including 2nd brands and their positioning and differentiation
- Defines global KWS Corporate Design frame incl. logo, brand elements, imagery style, moving pictures and AI
- Delivers a technical platform, the KWS BrandNet, as efficient toolbox for a consistent and automated marketing production of KWS and 2nd brands
- Develops with markets and business units an overarching brand communication platform for the KWS brand covering global campaign material and roll out
- Creates together with Business Unit marketing teams an efficient and consistent communication toolbox to support all markets
- Leads and develops a team of experts in the field of Brand Management
Your Skillset :
Our Offer :
Join us in shaping the future of KWS!
We look forward to receiving your online application via our application system SuccessFactors! Please use the "Apply" function in the online advertisement.