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Lead of Brand Management (m / f / d)

KWS SAAT SEEinbeck, Lower Saxony, DE

KWS brand with a strong and differentiated global brand strategy.Lead of Brand Management (m / f / d).KWS brand and its second brands by defining vision, mission, and values while ensuring consistent a...Mehr anzeigenZuletzt aktualisiert: vor 10 Tagen

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Lead of Brand Management (m / f / d)

KWS GroupEinbeck, Germany

KWS is one of the world's leading plant breeding companies.Nearly 5,000 employees in more than 70 countries generated net sales of around €1. A company with a tradition of family ownership, KWS has ...Mehr anzeigenZuletzt aktualisiert: vor 7 Tagen

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Lead of Brand Management (m / f / d)

KWS SAAT SEEinbeck, Lower Saxony, DE

Vor 10 Tagen

Stellenbeschreibung

At KWS Group - an innovative, international & family-owned company - our brand management team drives the development of the KWS brand with a strong and differentiated global brand strategy.

As our new Lead of Brand Management (m / f / d) , you will shape the KWS brand and its second brands by defining vision, mission, and values while ensuring consistent and impactful brand communication. With tools like our KWS BrandNet as well as our merchandising shop, you will provide a powerful framework to support our Business Units and strengthen our global market presence.

This is a permanent full-time position. The place of work is at our HQ in Einbeck, Lower Saxony.

Your New Tasks & Projects :

Develops global KWS brand strategy covering vision, mission & values as well as brand positioning and brand differentiation
Drives recommendation and frame for the development of the KWS brand portfolio including 2nd brands and their positioning and differentiation
Defines global KWS Corporate Design frame incl. logo, brand elements, imagery style, moving pictures and AI
Delivers a technical platform, the KWS BrandNet, as efficient toolbox for a consistent and automated marketing production of KWS and 2nd brands
Develops with markets and business units an overarching brand communication platform for the KWS brand covering global campaign material and roll out
Creates together with Business Unit marketing teams an efficient and consistent communication toolbox to support all markets
Leads and develops a team of experts in the field of Brand Management

Your Skillset :

Academic degree in economics / business administration with specialization in Marketing / Brand Management

Having professional experience in life sciences (e.g. agriculture) is beneficial

Proven leadership skills with the ability to guide diverse, international teams toward effective solutions and results

Strong project management skills across different regions and cultures

Influencer with outstanding communication & networking skills

Strong analytical skills, a solution-oriented mindset, and the ability to thrive in a complex international organization

Excellent customer orientation and extraordinary service attitude

Compassionate leader who fosters teamwork, builds trust, and inspires commitment through expertise and integrity

A very good command of English (written and spoken), being fluent in German or in other languages is an asset

Our Offer :

As a family-run company we are guided by the values of closeness, reliability, foresight and independence - this culture is lived in practice creating thus an open and friendly working atmosphere.

True to our motto Make yourself grow, we support employees’ professional and personal development.

We offer excellent work equipment, a fully-fledged, subsidized canteen, direct train connection and sufficient free parking spaces at the KWS location.

We create the appropriate framework conditions for you : flexible working hours, a company pension scheme, capital formation benefits, Christmas and holiday bonuses, special prices for company shares, childcare allowance and a job bike and job ticket option.

Health & Safety are very important for us : our company doctor, company fire brigade / paramedics (with time credit) and company sports create a solid base for this

Join us in shaping the future of KWS!

We look forward to receiving your online application via our application system SuccessFactors! Please use the "Apply" function in the online advertisement.