Influencer Jobs in Krefeld

Design Your Future at PVH

Senior Specialist PR & Influencer Marketing (m / f / x) Tommy Hilfiger

PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER with more than 30.000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels.

One of PVH's greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued, and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets, covering 13 countries with more than 2.700 employees, is located in Düsseldorf and is the main location for around 500 employees.

We’re searching for talented individuals whose mission will be to drive and grow our influencer marketing efforts across a range of social platforms. The role will report to the Senior Manager Brand Marketing and will adapt the EMEA PR and influencer marketing strategy for our Region West by building and tracking diverse local activations.

A day in the life of a Senior Specialist PR & Influencer Marketing (m / f / x) :

• Vision : You will identify and leverage influencers for paid and earned programs, create and establish key relationships with influencers
• You will develop PR and influencer concepts, local plans and activations
• Contact : You will reach out to and collaborate with Influencers to create innovative ways to gain exposure
• You will build strong local press relations and ensure an efficient distribution of press material to media outlets to maximize editorial coverage
• Collaboration : You will manage day-to-day correspondence with multiple partners such as agencies, affiliate partners and influencers
• Strategy : You will strategically seed product to key entertainers, influencers and stylists in order to advance the appeal of the brand and key collections
• Planning : You will develop and execute Influencer Marketing plans for different campaigns and channels and make sure all initiatives are in line with the global marketing strategy and brand guidelines
• You will plan bi-annual press days in alignment with the EMEA PR team as well as the PR agency
• Analytics : You will report and track campaign results, highlighting successes, trends and opportunities
• You will ensure standard reporting & tracking of all PR & influencer activities incl. integration into the 360 Marketing calendar
• You will monitor local PR and influencer budget and dedicated expenses

What do we need from you? You have :

What you can expect from us :

Our employees come together from all areas of life and all corners of the world. Inclusion and diversity are a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation, or gender you are welcome here.