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Marketing and communications specialist • weißenhorn
Performance Marketing Specialist (m / f / d) B2C
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Husqvarna GroupUlm- Vollzeit
Role Overview
As a Performance Marketing Specialist (m / f / d) B2C, you will play a key role in driving customer acquisition, engagement, and retention through various digital channels. You will be responsible for developing and executing performance marketing strategies to maximize ROI and achieve business objectives. The ideal candidate is data-driven, analytical, and possesses a deep understanding of B2C marketing tactics.
Key Responsibilities
- Develop and implement a performance marketing set-up and strategies across various digital channels such as PPC, SEM, social media, email marketing, and affiliate marketing
- Conduct thorough market research and analysis to identify key trends, consumer insights, and competitive landscapes to optimize campaign performance.
- Manage end-to-end campaign planning, execution, optimization, and performance tracking to ensure KPIs and objectives are met.
- Collaborate with internal & external teams including content, design, and marketing to develop compelling creatives and messaging that resonate with target audiences.
- Utilize data analytics and tracking tools to monitor campaign performance, analyze metrics, and generate actionable insights for continuous optimization.
- Implement A / B testing methodologies to optimize ad creatives, landing pages, and audience targeting to improve conversion rates and ROI.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.
- Work closely with third-party vendors, agencies, and partners to manage relationships and leverage resources effectively
- Provide regular reports and performance analysis to key stakeholders, including recommendations for optimization and future strategies
Qualifications :
Why Join Husqvarna Group?
At Husqvarna Group, we are driven by the passion to innovate, the power of teamwork, and a commitment to sustainability. We offer a dynamic and inclusive work environment where each employee’s contribution is valued. Join us in our mission to make the world a better place through innovative and sustainable solutions.
Last date to apply :
We are continuously accepting applications