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Marketing communication manager • weißenthurm

Zuletzt aktualisiert: vor 17 Stunden
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Global Product Launch Manager

Global Product Launch Manager

Calderys GroupNeuwied, Rhineland-Palatinate, Germany
The Global Product Launch Manager will enhance and reinforce our marketing of innovation.This role is pivotal in improving our product launch capabilities accelerating time to market and increasing...Mehr anzeigenZuletzt aktualisiert: vor 5 Tagen
SEA Manager - Performance Marketing (m / w / d)

SEA Manager - Performance Marketing (m / w / d)

Selfio SEKoblenz, Rheinland-Pfalz, Deutschland
Quick Apply
SEA Manager - Performance Marketing (m / w / d) bei Selfio SE | softgarden.Als Online-Shop für Haustechnikprodukte ist Selfio SE seit mehr als 10 Jahren ein verlässlicher Partner für Heimwerker, wenn e...Mehr anzeigenZuletzt aktualisiert: vor 2 Tagen
ISR Project Lead (Engineer Communication Sys 4) - 19398

ISR Project Lead (Engineer Communication Sys 4) - 19398

Huntington Ingalls IndustriesFlugplatz, RP, DEU, Rheinland-Pfalz, Germany
Vollzeit
Employment Type : Full Time / Salaried / Exempt.Command, Control, Communications, Computers, Cyber, Intelligence, Surveillance and Reconnaissance (C5ISR). HII’s Mission Technologies division.From towers ...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
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Business Development Manager mfd Cloud-Solutions

Business Development Manager mfd Cloud-Solutions

CompuGroup MedicalKoblenz, Rhineland-Palatinate, Germany
We are the leading provider of software in the healthcare sector.With our vision No one should suffer or die just because a medical piece of information is missing at some time or somewhere we aim ...Mehr anzeigenZuletzt aktualisiert: vor 5 Tagen
Product Manager Medical (m / f / d)

Product Manager Medical (m / f / d)

Lohmann GmbH & Co. KGNeuwied, Rheinland-Pfalz, Deutschland
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Product Manager Medical (m / f / d) bei Lohmann GmbH & Co.Product Manager Medical (m / f / d).We are proud that you are interested in Lohmann, the bonding solutions specialist.Our success story began o...Mehr anzeigenZuletzt aktualisiert: vor 22 Tagen
Social Media Manager (m / w / d)

Social Media Manager (m / w / d)

Bauch & Müller Werbeagentur GmbHVallendar, Rhineland-Palatinate, Germany
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Wir, die Bauch & Müller Werbeagentur GmbH in Vallendar, haben uns auf erklärungsbedürfte Produkte und Dienstleistungen im B-to-B-Bereich spezialisiert und betreuen einen festen Kundenstamm – d...Mehr anzeigenZuletzt aktualisiert: vor 8 Tagen
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Marketing Automation Manager (f / m / d)

Marketing Automation Manager (f / m / d)

WHU - Otto Beisheim School of ManagementVallendar, Germany
WHU – Otto Beisheim School of Management is the leading private business school in Germany and is continuously ranked among the top business schools in Europe. On WHU's two campuses in Vallendar (ne...Mehr anzeigenZuletzt aktualisiert: vor 6 Tagen
Performance Marketing Manager - Dein Karrierestart ins Marketing (m / w / d)

Performance Marketing Manager - Dein Karrierestart ins Marketing (m / w / d)

Masters of Marketing GmbHNeuwied, Rheinland-Pfalz, DE
Über Masters of Marketing (MoM).Wir von der Masters of Marketing GmbH haben uns auf Weiterbildungskurse im Bereich Online-Marketing spezialisiert. Als AZAV-zertifizierter Bildungsträger richten sich...Mehr anzeigenZuletzt aktualisiert: vor 9 Tagen
Marketing Manager / in (m / w / d)

Marketing Manager / in (m / w / d)

DIS AGVallendar, Rheinland-Pfalz, DE
Sie sind kreativ, haben ein Gespür für wirkungsvolle Kampagnen und begeistern sich für innovative Marketingstrategien? Dann sind Sie bei unserem Kunden aus Vallendar genau richtig! Zur Verstärkung ...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
Working Student • - Brand, Marketing and Communications

Working Student • - Brand, Marketing and Communications

TOMRAMülheim-Kärlich, RP, DE
We are seeking a motivated and creative Marketing Student to join our team.As a Marketing Student, you will work closely with the marketing team to assist in various projects and campaigns.This pos...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
Studentische Aushilfskraft (w / m / d) Marketing

Studentische Aushilfskraft (w / m / d) Marketing

WHU – Otto Beisheim School of ManagementVallendar
Bei der Stelle handelt es sich um eine geringfügige Beschäftigung auf Minijob-Basis und ist zunächst auf 1 Jahr (mit Option auf Verlängerung) befristet. Konzeptionelle und kreative Erstellung von Co...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
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German Digital Marketing Consultant – Google Ads Products

German Digital Marketing Consultant – Google Ads Products

teleperformance-es-germanKoblenz, Rhineland-Palatinate
Quick Apply
Barcelona, Catalonia, Spain | GL_GCS_SSG | Full time | German.Are you passionate about the web and new technology?.If you are tech savvy, creative, outgoing, and willing to roll up your sleeves and...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
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Senior Social Media Manager (m / w / d) für Scania Deutschland GmbH

Senior Social Media Manager (m / w / d) für Scania Deutschland GmbH

Scania Deutschland GmbHKoblenz
Als Senior Social-Media-Manager (m / w / d) bist du verantwortlich für die strategische Weiterentwicklung und Betreuung unserer Social-Media-Kanäle – inklusive Influencer-Marketing – und unterstützt ak...Mehr anzeigenZuletzt aktualisiert: vor 17 Stunden
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  • Neu!
Werkstudent mwd oder Praktikant mwd im Bereich Marketing

Werkstudent mwd oder Praktikant mwd im Bereich Marketing

TomraRheinland-Pfalz, Rhineland-Palatinate, Germany
Wir suchen eine : n motivierte : n Werkstudent : in / Praktikant : in der / die uns dabei untersttzt unsere Produkte auf Social Media und darber hinaus zum Leben zu erwecken. Wenn du Social Media im Blut hast ...Mehr anzeigenZuletzt aktualisiert: vor 18 Stunden
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German Speaking Google Ads Sales Account Manager inBarcelona

German Speaking Google Ads Sales Account Manager inBarcelona

Cross Border TalentsRhineland-Palatinate, Germany
Join our dynamic team at Teleperformance in vibrant Barcelona and work on an exciting project with Digital Marketing Ads — a game-changing tool for businesses everywhere!.If you are tech-savvy, cre...Mehr anzeigenZuletzt aktualisiert: vor 7 Tagen
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Business Manager mwd Absturzsicherungssysteme

Business Manager mwd Absturzsicherungssysteme

SKYLOTECNeuwied, Rhineland-Palatinate, Germany
SKYLOTEC gehrt zu den fhrenden Herstellern von Schutzausrstung gegen Absturz.Dies beinhaltet sowohl persnliche Schutzausrstungen als auch fest verbaute Systeme. Darber hinaus gehren Rettungs oder Se...Mehr anzeigenZuletzt aktualisiert: vor 5 Tagen
Produktmanager / Marketing-Koordinator (m / w / d)

Produktmanager / Marketing-Koordinator (m / w / d)

Lohmann & RauscherRengsdorf, DE
Wie Sie sich bei uns einbringen.Produkte betreuen, Sortimente gestalten, Kommunikationsmittel entwickeln, Strategien planen, Konzepte realisieren – Sie wissen genau, was es für die erfolgreiche Ver...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
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Global Product Launch Manager

Global Product Launch Manager

Calderys GroupNeuwied, Rhineland-Palatinate, Germany
Vor 5 Tagen
Stellenbeschreibung

Description

Role :

The Global Product Launch Manager will enhance and reinforce our marketing of innovation. This role is pivotal in improving our product launch capabilities accelerating time to market and increasing the percentage of New Product Development (NPD) in our overall topline. The successful candidate will lead crossfunctional teams to streamline and optimize the product launch process ensuring excellence in and tracking performance postlaunch.

The Product Launch manager will report to our Global Vice President Innovation & Technology.

Responsibilities :

1. Improve Product Launch Capabilities

  • Develop and Implement Product Launch Processes :

Define and maintain key process steps including project leadership per phase and RACI (Responsible Accountable Consulted and Informed) models ensuring clear decisionmaking and accountability.

  • Design and integrate structures and systems that leverage sales routines on NPD.
  • Identify and cultivate critical competencies and resources required for successful product launches.
  • Develop supporting tools including performance tracking in CRM systems gate templates and checklists to ensure consistency and quality across all launches related to innovation marketing.
  • Realize documentation for launch actors

    • Learn industry best practices for successful product launches and incorporating them into future company launches

  • Synthesize best practices and practical experiences into a comprehensive Product Launch Roadbook to serve as a guide for future projects.

    • 2. Accelerate Time to Market

  • Streamline Launch Processes :

    • Identify and eliminate bottlenecks in the product launch process to reduce time to market.

  • Work closely with R&D Marketing and Sales teams to align efforts and ensure timely of all launch activities.

    • 3. Increase NPD Rate in Overall Topline

  • Enhance Product Portfolio Impact :

    • Drive initiatives to increase the contribution of new products to the overall revenue.

    4. Develop and Execute the product launch plan

  • Develop and engage a Marketing Strategy :

    • Execute market research and competitive analysis to identify trends and potential challenges for new product launches.

  • Use sources to identify user problems worth solving and also look at the current market landscape to see if and how other competing products solve them.
  • Outline how the product will be promoted to the target audience including the marketing channels to be used the messaging to be conveyed and the timing of the marketing activities.
  • Understand the customer journey identifying the touchpoints where the product can engage with customers and crafting messages that resonate with the target audience.
  • Align with the products positioning reinforce the products unique value proposition and driving customer interest and engagement.
  • Setting Pricing Strategy to optimize value creation

    • Define the products value proposition

  • Analyze the pricing of competing products
  • Establish The pricing strategy after taking care of the companys cost structure for ensuring profitability for the company.

    • 5. Improve PostLaunch Activities

  • Optimize PostLaunch Processes :

    • Develop and implement postlaunch tracking mechanisms to capture lessons learned and continuously improve future product launches.

  • Coordinate with crossfunctional teams to ensure that all postlaunch activities such as customer feedback and performance analysis are systematically addressed and integrated into future projects.

    • Requirements :

  • 5year degree (marketing business or a related field) and at least 10 years experience in product management marketing or a similar role with a strong focus on product launches and innovation.
  • Prior experience in a Manufacturing or B2B is a plus.
  • Demonstrated success in improving time to market and increasing NPD contribution to topline revenue.
  • Experience in managing crossfunctional teams and leading change management initiatives.
  • Strong project management and organizational skills.
  • Excellent communication and interpersonal skills with the ability to influence and collaborate effectively across departments.
  • Proficiency in CRM systems and other marketing tools with experience in performance tracking and analysis.
  • Strategic thinking with the ability to synthesize complex information into actionable plans.
  • Ability to work in a fastpaced environment and manage multiple priorities.
  • Leadership initiative and doer.
  • Analytical thinking and problemsolving.
  • Adaptability and change management.

    • Required Experience :

    Exec

    Key Skills

    Time Management,Data Analytics,Analytical,Agile,Requirement Gathering,Strategic thinking,Visio,Communication,Problem Solving,Market Research,UML,Cross Functional Teams

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1