Pr manager Jobs in Lambsheim

Shopper Marketing Manager (d / f / m)

Essity is a leading global hygiene and healthcare company. We are committed to improve the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

For our Business Unit Consumer Goods Region Central we are searching for a Shopper Marketing Manager to support our team as soon as possible.

In this position you are responsible for the shopper strategy & plan, shopper-campaigns & -activations, promotion- & POS management and shopper & customer communication for your assigned brands, e.g. Tempo, Zewa, TENA or Demak’Up, in D-A-CH (Germany, Austria, Switzerland), and customers. You act as an interface between Marketing and Sales and represent your function in multifunctional teams.

The position is based in Mannheim and reports to the Shopper Marketing Leader DACH.

Your Role

Translate brand strategy into shopper strategy and build national and customer-individual activation plans based on shopper- and customer insights, incl. Budget- and KPI setting.

Develop and manage promotion- and POS-guidelines and ensure execution with excellence.

Create national and customer-individual Shopper Marketing campaigns incl. promotion- and POS concepts, in-store activation and shopper communication, e.g. customer magazines, couponings, POS-materials

Analyze shopper marketing activities with the help of Nielsen, GFK, customer and internal data and derive recommendations for future activities.

Develop B2B communication incl. insight-driven trade argumentation, e.g. annual sales presenter, sales folders and trade-presentations, organization of conferences and trade fairs, creation of trade-press and trade-PR communication

Be an active team-member in our multifunctional brand- and customer-teams and deliver shopper marketing input related to relevant 7Ps into the business planning cycle.

Build a collaborative and trusted partnership with the customer together with sales by providing added value service.

You Identify Yourself With

Minimum of 3-5 years of experience in a Shopper Marketing Manager or equivalent marketing role.

University degree or equivalent qualification in Marketing, Business Administration, or a related field.

Exceptional communication skills in both German and English, with an ability to effectively engage and collaborate across diverse teams.

Proven track record of solution-oriented and target-driven approaches to marketing initiatives.

Strong focus on customer, shopper, and consumer insights, leveraging data-driven strategies to drive growth and engagement.

A collaborative and team-oriented mindset, fostering a positive and inclusive work environment.

Our Benefits for You

Compensation & Benefits

Compensation according to IGBCE paper tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits, factory outlet and free give-aways

Work-Life-Balance

Hybrid working model,flexible working hours, lifetime working time account

Learning & Development

Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs

Health & Well-being

Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys

Team & Collaboration

People culture, communities & networks, co-working spaces, leadership guidelines, canteen

Mobility

Public transport allowance, bicycle parking, free car parking, e-charging stations

This Is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

Let’s Connect!

The Talent Acquisition Team is happy to answer any questions related to the open role.

Essity-DE

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.