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Purchase manager • friedberg hessen
Senior Manager Strategic Marketing PN Pediatrics (m / f / d)
FRESENIUS_KABIBad HomburgSEO Manager (m / w / d) gesucht
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TechBiz Global GmbHBad Homburg, HE, DESenior Manager Strategic Marketing PN Pediatrics (m / f / d)
FRESENIUS_KABIBad HomburgJob Purpose :
Responsibility for the global strategic marketing management of the parenteral nutrition (PN) pediatric portfolio with the objective to understand customer needs, market trends, and competitive dynamics in the pediatric parenteral nutrition space to create high-impact strategies that drive market share and revenue growth.
The Senior Manager Strategic Marketing contributes significantly to the creation and execution of our growth strategy as well as to the achievement of our short- and long-term sales targets of the Business Unit Nutrition.
Your assignments
Strategic Planning and Market Development :
- Lead the development of the global strategic marketing plan for the pediatric parenteral nutrition portfolio.
- Conduct market assessments and drive continuous search and understand needs, trends, and product performance in close collaboration with all relevant Fresenius Kabi departments to identify opportunities for growth, unmet clinical needs, and potential risks in the pediatric nutrition landscape.
- Drive product positioning and value proposition strategies that resonate with healthcare providers, key opinion leaders (KOLs), and caregivers.
- Perform market and competitor analysis and define success factors to grow the product group worldwide.
- Develop the cross-functional strategic category plan for the PN portfolio and the product ranges in charge.
Stakeholder Engagement and Cross-functional Collaboration :
Commercialization and Product Launch :
Financial and Performance Management :
Your profile