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VIE _ Pricing & Marketing Data Analyst (M / F) _ GERMANY

Total EnergiesVogtei, Thuringia, Germany

Vor 16 Tagen

Stellenbeschreibung

Context & Environment

Check your eligibility for the program and country specificities on the on the website : https : / / mon-vie-via.businessfrance.fr / qu-est-ce-que-le-volontariat-international .

Please apply in English !

Activities

Join our affiliate TotalEnergies Marketing Deutschland in Berlin !

At TotalEnergies' Lubricants division, pricing and marketing strategies are closely aligned in a competitive market. Pricing is driven by market analysis, product positioning, and competitive benchmarking, while marketing campaigns emphasize the benefits of TotalEnergies' lubricants to build customer relationships. A data-driven, collaborative approach ensures the company meets demand and maintains a strong brand presence.

As a Pricing & Marketing Data Analyst, you will work closely with sales & marketing teams to ensure data accuracy and consistency, and ensure statistical findings meet business objectives.

Your main tasks will be as follows :

1 / Pricing Support :

Assist in analyzing pricing strategies by reviewing historical data and competitive benchmarks
Use statistical techniques to identify trends and opportunities for pricing improvements

2 / Demand Analysis & Segmentation :

Analyze seasonal trends and customer preferences to tailor campaigns

Use clustering and other techniques to segment customers and optimize marketing efforts

Track and report on marketing campaigns, analyze customer behavior, and apply statistical models (e.g., time series, regression) to forecast demand and optimize resource allocation

3 / Statistical Analysis & Reporting :

Apply statistical methods (e.g., regression, hypothesis testing) to analyze data, forecast outcomes, and identify actionable insights

Conduct A / B testing to assess the impact of marketing and pricing strategies.

Candidate Profile

Expected qualifications :

Master's degree in Business, Marketing, Economics, Statistics, Data Science, or related field

Technical skills and soft skills :

Analytical and data-driven skills, with basic knowledge of marketing and pricing strategies

Skills in data science tools to generate actionable insights

Strong understanding of statistical techniques (e.g., regression, A / B testing, forecasting)

Some experience in data analysis, pricing, marketing, or business intelligence is a plus preferred

Familiarity with marketing analytics and demand forecasting is a plus

Computing skills :

Good knowledge of Microsoft Office : Excel (advanced level)

Proficient in Power BI, R, Python for data analysis and visualization

Languages :

German : level B2-

English : level B2 / C1

French : level B2 / C1

Additional Information

Start date : Q2 2025

TotalEnergies values diversity, promotes individual growth and offers equal opportunity careers.

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TotalEnergies is a broad energy company that producesand markets fuels, natural gas and electricity. Our 105,000 employees arecommitted to better energy that is more affordable, more reliable, cleaner andaccessible to as many people as possible. Active in more than 130 countries,our ambition is to become the responsible energy major.