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Social Media Manager mwd
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PicnicDüsseldorf, GermanyAt Picnic were revolutionizing the way people buy groceries with our innovative and sustainable apponly service. We do almost everything inhouse developing cuttingedge technologies and processes to ensure we continue to grow rapidly without missing a beat. If youre a passionate Social Media Manager and TikTok enthusiast were offering you the opportunity to join the diverse team at our Dsseldorf office and make a real difference in our scaleup environment.
In a nutshell
As a Social Media Manager youll lead and enhance our brands social media presence in the German market. By developing a strategic content plan youll create and produce engaging content (photo / video) that connects with our community of heroesShoppers who assemble orders at our warehouse and Runners who deliver to our customers. In close collaboration with our Employer Branding team in Amsterdam youll strengthen our brand awareness on TikTok and shape a compelling employer brand for our operational workforce. Your efforts will play a key role in driving recruitment to maintain a workforce of 10000 employees a vital element of Picnics growth in Germany.
What youll do
- Lead our (organic) TikTok efforts as Picnic Germanys social media expert creating engaging employer brand content.
- Manage Picnic Germanys social media presence executing our strategy handson by visiting operational locations connecting with Runners and Shoppers and capturing authentic content.
- Brief and oversee thirdparty collaborations such as influencers to boost Picnics employer brand visibility.
- Handle community management across platforms engaging with followers and responding to comments messages and usergenerated content.
- Cultivate a network of employee content creators to amplify our brand message from within.
- Own the growth of our TikTok account to attract talent and increase job applications for Picnic.
- Track social media performance leveraging data insights to refine content strategy and reporting on KPIs to optimise engagement and reach.
About you
Picnic Perks
Make a difference
Teamwork makes the dream work
You are what you eat
Travel
Stay healthy
Attractive package
Worklife balance
Commitment to equal opportunities
Picnic is an equal opportunity employerthis means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age gender identity or expression sexual orientation ethnicity skin color civil status religious beliefs physical or mental disability or any other factors protected by law.
At Picnic we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.
Key Skills
Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management
Employment Type : Full Time
Vacancy : 1