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Senior Performance Marketing Manager fmd

Senior Performance Marketing Manager fmd

Zenjob GmbHBerlin, Germany
Vor 14 Tagen
Gehalt
50,00 € stündlich
Stellenbeschreibung

The role As the Senior Performance Marketing Manager you will play a pivotal role in driving Zenjobs app growth through strategic and handson management of our performance marketing channels. You will oversee paid campaigns across multiple platforms with a strong emphasis on running app ads on TikTok and Meta while also managing campaigns on Google Ads and other performance marketing channels. Your expertise will ensure the efficient allocation of budgets optimization of campaigns and achievement of key performance metrics.

is on the mission to become the digital staffing platform delivering companies best staffing experience with the highest flexibility and reliability and workers the best choice and fair pay for side jobs. Our service is available in over 39 cities in Germany. Our growth financing round of $50 million (45 million) from February 2022 is helping us to scale our platform and add new databased automation features for our rapidly growing customer base.

What youll be doing

  • Strategy and Execution : Develop and implement datadriven performance marketing strategies to drive customer acquisition and brand awareness.
  • Channel Management : Plan set up manage and optimize campaigns across TikTok Meta Google Ads ensuring strong ROAS and efficient budget utilization.
  • Influencer and UGC management : Collaborate with our influencer manager to oversee usergenerated content (UGC) collaborations with external creators and platforms to ensure impactful and authentic brand representation.
  • Content strategy : Collaborate closely with the social media content team to develop an effective content strategy that maximizes both brand awareness and performance outcomes.
  • Creative Collaboration : Work closely with the creative team to design and test ad creatives tailored for different channels especially TikTok and Meta.
  • Analytics and Optimization : Regularly analyze campaign performance generate actionable insights and optimize campaigns for better results.
  • Budget Ownership : Manage performance marketing budgets effectively ensuring alignment with overall company goals.
  • Team Collaboration : Collaborate with crossfunctional teams including Product Data and Marketing to ensure seamless campaign execution and alignment with broader business objectives.
  • Stay Ahead of Trends : Monitor industry trends and competitors to identify new opportunities and stay at the forefront of performance marketing innovations.
  • Testing and Experimentation : Drive growth by implementing A / B tests incrementality studies and new channel experiments.

What youll bring

  • Experience : 5 years of handson experience in performance marketing with a proven track record of managing campaigns on TikTok Meta and Google Ads particularly with a focus on appfocused strategies.
  • App Growth : Proven expertise in crafting and executing app growth strategies with a primary focus on leveraging paid social channels for scalable results .
  • Technical Expertise : Proficiency in campaign setup app tracking set up audience targeting budget optimization and attribution modeling across multiple platforms.
  • Analytical Skills : Strong analytical mindset with experience in using tools like Google Analytics Data Studio and other BI tools.
  • Innovative Thinking : Creative problemsolver with an ability to adapt to rapidly changing environments.
  • CrossChannel Understanding : Experience in managing campaigns across multiple channels including programmatic platforms and job boards is a plus.
  • Communication : Excellent verbal and written communication skills in English; German is a plus.
  • Leadership : Proven ability to lead crossfunctional projects and influence stakeholders at all levels.

    • What we offer

  • The opportunity to shape and scale Zenjobs performance marketing strategy
  • A supportive open and fun team that will have your back from day 1.
  • Twentyeight days of vacation (increases based on tenure to up to 30 days) 1day special leave paid for charity work five days of paid educational leave and the option of unpaid leave.
  • Hybrid work setup combining office & remote work (3 days from office 2 days home) flexible working hours bring your dog policy.
  • Ongoing focus on your personal development (annual development budget of EUR 750 mentoring opportunities continuous career conversations)
  • Mental Health support via Likeminded
  • Monthly 30 EUR subsidy on Urban Sports Club 25% discount on FitX gym membership
  • Monthly 40 EUR credit for NAVIT a sustainable mobility solution spanning public transport bikesharing.
  • Taxfree meal allowance (saving EUR 50 net per month!)
  • Quarterly team get togethers budget for employees birthdays winter & summer parties plus regular cultural talks & events

    • If this sounds exciting to you then wed love to find out more about you! Apply and send in your application.

    We invite you to explore our follow our and connect with us on .

    We are proud to be an equal opportunities employer. We are committed to assessing every qualified person according to their skills regardless of age gender identity ethnicity sexual orientation disability status or religion. It is not necessary to include your photo and age with your application.

    Key Skills

    Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

    Employment Type : Full Time

    Vacancy : 1