Principal Product Manager - E-commerce (all genders)

About tonies :

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies :

Are you passionate about bringing interactive edutainment to kids across the world? We are looking for a Principal Product Manager - Ecommerce to lead the evolution of our global digital commerce platforms.

The Mission

Your mission is to own and evolve the global digital commerce platforms to enable scalable, performant, and business-aligned commerce experiences. You will act as the strategic anchor for the shopping experience, ensuring our platform investments align with global business priorities while balancing operational efficiency with scalability. Success is measured by delivering commercial growth, improving conversion rates, and optimizing platform efficiency, experimentation velocity, and stakeholder satisfaction.

Your tasks and responsibilities will include :

Strategic Direction & Platform Ownership

Lead the Vision :  Define and drive the strategy and roadmap for our global e-commerce platforms, ensuring a unified shopping experience across all markets.

Architecture Governance :  Partner closely with Engineering to govern architecture decisions during and post-migration, ensuring a robust foundation for 2026+.

Vendor Management :  Own strategic relationships and manage software vendors and tools used across the platform (e.g., payment processing, CMS) to maximize value and performance.

Business Alignment :  Align platform investments with global and local business priorities, driving cross-functional coordination with Engineering, Operations, and Commercial teams.

Execution & Operational Excellence

Drive Execution :  Own the execution of key initiatives within a cross-functional team, continuously prioritizing opportunities to maintain a competitive roadmap.

Global Consistency :  Ensure 100% parity of core shopping flows (product pages, checkout) across major regions and drive cross-market consistency.

Continuous Discovery :  Drive continuous discovery for future evolutions, validating new concepts with a "customer-centric" approach.

Mentorship : Act as a senior mentor to Product Managers (e.g., Checkout, Landing & Merch), fostering a culture of product excellence, innovation, and collaboration

What we are looking for :

Visionary & Experienced : You have at least 7+ years of product management experience in e-commerce, with a track record of leading complex platform strategies.

Technical Fluency :  You are fluent in e-commerce and marketing technology (Shopify, Commercetools, etc.) and can confidently own the technology stack.

Strategic & Operational :  You can balance rapid growth across markets with improving the existing 'glocal' experience.

Data-Driven :  You love data and use it to evangelize quality insights, defining success metrics that drive fast build-and-learn cycles.

Leadership Potential : You are a clear communicator with high empathy. You are ready to step up as a mentor today and have the ambition to lead teams tomorrow.

Why tonies?

• Global Teamwork : We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are :  This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility :  Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security :  Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off : Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning :  Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation :  Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts : Benefit from attractive discounts on our entire range of tonies products.

Good to know :

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

About us

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.