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Team Lead Onsite Marketing all genders

zooplus SEMunich, Bavaria, Germany

Vor 13 Tagen

Gehalt

10,00 € stündlich

Stellenbeschreibung

As Team Lead Onsite Marketing you act as an interface between Vendor Management Marketing and Sales teams. In your role you will take over three main areas of onsite marketing and thus cover major aspects of conversion rate optimization :

Operational planning and steering of onsite measures with focus on new customer acquisition migrating existing customers to LTV drivers (for example Own Brands or Loyalty Programs) & targeted campaign setup for Marketing departments
Development of new advertising formats and marketing measures on our website and app
Establishment of targeted onsite communication leveraging Audience Data

Responsibilities

Develop and execute an overall strategy for onsite marketing together with Marketing Sales and the Product Organization.

Support Marketing with advanced landing page concepts to for new customer acquisition and migrating existing customers to LTV drivers

Ensure a consistent and highly personalized customer experience

Responsible for the development and standardization of advertising opportunities in the shop for zooplus and partner campaigns incl. corresponding maintenance in the campaign management tool

Setup holistic experience reporting with suitable key metrics leveraging Audience Data

Foster synergies between markets and channel by sharing valuable learnings and applying best practices

Conception and evaluation of AB testing and personalization campaigns both onsite (web magazine & app) together with responsible business stakeholders (e.g. markets) and functional stakeholders (e.g. POs CRM Analysts)

Qualifications :

You have a proven 5 years) experience of campaign planning or onsite marketing in retail business

You have a strong understanding of usercentric principles & strategies including audience building and mapping content & experiences against target groups

You have excellent communication and influencing skills with the ability to build strong relationships with various stakeholders across the organization also in English

You have project management or advanced organizational skills for the coordination of meetings people and timelines including the followup on progress & results and the associated communication to the organization

You have very good Excel skills and analytical abilities

You are keen on taking responsibility and you have a highly selfmotivated and assertive personality

Additional Information :

With more than 1000 passionate professionals located across 10 European offices we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment collaborating with colleagues in different locations remotely.

Our benefits :

20 discount in our zooplus shop

Internal and external training

Team events

LIHybrid Additional Information :

With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup : 60 inoffice 40 remote collaborating with colleagues across locations.

Our benefits :

20 discount in our zooplus shop

Internal and external training

Team events

28 vacation days and days off on 24th and 31st of December

Corporate rates at a local gym chain (Body & Soul)

Company mobile phone for work and personal use

LIHybrid

Want to know more Learn more about zooplus here and check out our LinkedIn Instagram TikTok and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

Remote Work : Employment Type :

Fulltime

Key Skills

Law Enforcement,ABB,Marine Biology,Filing,Automobile,AV

Experience : years

Vacancy : 1