Brand Manager - TENA Retail DACH (d/f/m)

About the Role

In this exciting position you will develop and implement marketing plans for our leading incontinence brand TENA in the Retail channel. You will drive the brand in line with global strategy and regional priorities to achieve ambitious targets. The role is based in Mannheim and reports to the Marketing Manager TENA Retail Central.

What You Will Do

• Marketing Strategy: Develop and implement marketing plans including pricing promotion and media/digital strategies aligned with global and regional requirements.

• Product Portfolio: Propose and manage optimal product assortment for countries in scope.

• Project Leadership: Participate in and/or lead multifunctional projects to deliver business objectives.

• Launch Management: Manage product launch processes (including post-launch) according to agreed plans and budgets.

• Promotional Activities: Develop and implement promotions and supporting materials in collaboration with stakeholders.

• Communication: Create local communication activities based on global toolkits.

• Agency Collaboration: Cooperate with external agencies (Digital Design Media PR) and continuously evaluate performance.

Who You Are

• University degree in Marketing Business Administration or similar.

• Minimum 34 years of experience in FMCG Marketing or Shopper Marketing.

• Strong business acumen including P&L and business case understanding.

• Proven experience across the Marketing Mix: Innovation & Launch Management Communication & Media Planning 360 Activation & Promotion Analysis and Strategy Development.

• Experience in an international matrix organization is an advantage.

• Holistic thinker with passion courage and a can-do attitude able to lead multiple projects simultaneously.

• Fluent in German and English.

What We Can Offer You

• Compensation& Benefits
  Compensation according toBETVpaper tariffyearly specialpayment holiday allowance and bonus pension schemes anniversary bonus childcareallowance Corporate Benefits & other employee benefits factoryoutletand freegive-aways

• Work-Life-Balance
  Hybrid working modelflexible working hours 38h week 30 days of vacation lifetime working timeaccount

• Learning & Development
  Structuredonboarding training opportunities such as digital learning platform coaching & mentoringaspossible partofindividual development plan participation in professional conferencesandfairs

• Health & Well-being
  Lease-a-bike health and well-beingmonth mindfulness courses PMEFamilienservice employee surveys

• Team &Collaboration
  People culture communities & networksco-working spaces leadership guidelines canteen

• Mobility
  Public transport allowance bicycle parking free car parking e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care Collaboration Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity equity & inclusion is established in our core.

We are committed against discrimination on the basis of color ethnicity migration history religion sex national origin sexual orientation age citizenship status marital status caregiving responsibilities disability chronic illness gender identity gender expression genetic information and other. We explicitly welcome applications from people who are structurally institutionally intersectionally discriminated.

#Essity-DE #LI-Hybrid #LI-JR

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