Area Marketing Manager

Are you a collaborative entrepreneurial marketer who thrives on creating business impact

Minitab- a global leader in data-driven solutions that improve performance enable innovation and ensure exceptional quality - is seeking aMarketing Manager DACHto accelerate growththrough demand generation and customer engagement.

WhatYoullDo

Youllcollaborate closely with global Marketing regional SalesPartnersand Customer Success teams to plan and deliver data-driven campaigns across digital event and content channels. Please note that this is an individual contributor role and you will not be managing a team.

KeyResponsibilities

• Develop and execute integrated marketing plansfor the DACH region aligning closely with the Global and EMEA objectives.
• Collaborate cross-functionallyto deliver campaigns that generate qualified leads support customerretentionand acceleratepipeline.
• Drive demand generationthrough multi-channel campaigns including digital advertising content marketing partnerships webinars events earned and social media.
• Leverage data and automationtooptimizeperformance and track ROI.
• Act as a regional marketing ambassadoraligning with global brand strategy while tailoring messaging for local markets.
• Bring an entrepreneurial mindset:identifynew opportunities test innovative approaches and take ownership ofimpactful activities.
• Champion customer focusdelivering a value-driven proposition that resonates with B2B audiences in manufacturing and service sectors.
• Execute with urgency and accountability anda focus on continuous improvement.

What You Bring

Werelooking for a marketer with strongproficiencyin German and English proven experience in digital and field marketing and a passion for translating marketing activity into sales impact.

Qualifications

• Bachelors degree in Marketing Business Communications or a related field (CIM or equivalent qualification preferred).
• 25 years of B2B marketing experience.
• Proven success in product marketing demand generation campaign management performancemetricsand customer journey.
• Hands-on experience with CRM and marketing automation platforms (HubSpot Dynamics 365PowerBI Google Analytics etc.).
• Excellent communication skills:native or proficient German speaker (CEFR level C2)with strong Englishproficiency.
• Team-oriented with the ability to thrive in a cross-functional matrixed organization.
• Entrepreneurial and proactive drives ideas from concept to execution.

WhatSuccessLooks Like

• Seamless collaboration.
• Marketing-sourced and influencedpipeline.
• Increased visibility and engagement.
• Clear data-driven evidence of marketing ROI.

Why Join Minitab

At Minitabyoulljoin the team driving one of our most dynamicregions andbe part ofglobal and EMEA marketing departmentsthat value curiosity creativityresultsand collaboration.

We help organizationsto makebetter decisions withdata andencourage our people to make a business impact every day.

Enjoy a competitive salary comprehensive benefits hybrid flexibility and the opportunity to shape Minitabs future in the DACHregion ;right from the heart of Munich.

Ready to make your mark

If this sounds like a good fit pleaseapply to meet you.