Manager Digital Marketing Activation (M / F / D) - Football

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities

• . We do not tolerate harassment or discrimination toward any of our applicants or employees.
• We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

Team : Digital Activation Sports Performance

PURPOSE

As a Manager Digital Activation at adidas, you are responsible for planning and executing impactful digital marketing campaigns and activation projects across adidas’ global digital ecosystem and consumer touchpoints. Your role is to orchestrate the successful delivery of seamless, consumer-centric digital experiences that align with business, brand, and digital objectives, drive operational excellence, and meet delivery timelines.

In this position, you will collaborate closely with Business Units (BUs), market teams, internal and external agencies, and cross-functional partners in digital marketing planning, consumer engagement, experience design, digital product, and analytics. Together, you will bring campaigns and projects to life across all adidas digital touchpoints. Additionally, you will define clear briefs and requirements for all relevant stakeholders, ensuring every initiative delivers on strategic objectives, brand positioning, and consumer expectations.

KEY RESPONSIBILITIES

Scope : Accountable for the planning and execution of selected global digital campaigns and activation projects

1. Planning & Execution

2. Monitoring & Success Measurement

3. Optimization

4. Communication

KEY RELATIONSHIPS

REQUIREMENTS

1. Education & Professional Experience

2. Soft-Skills

3. Hard-Skills