Head of Engineering (m / f / d) MarTech

Join us to make education accessible for all!

Strengthen our MarTech / Website team in full-time (40 hrs. / week) as Head of Engineering (m / f / d) within Germany remotely or at one of our office locations .

In this role, you will lead the engineering vision for IU’s Website Platform and Services – a critical growth engine within the Marketing department. You will shape how we build fast, scalable, and high-converting digital experiences across multiple IU websites, enabling millions of prospective students to discover, evaluate, and choose the right educational path.

Your tasks

• Lead two empowered, cross-functional product teams (Frontend, Backend, Platform) responsible for IU’s Website Platform used across four major IU websites.
• Co-create with Tech Leads and Staff+ Engineers the technical vision and architecture of a headless web platform built on Storyblok (CMS), Laravel services, and Vue.js frontends , ensuring scalability, security, maintainability, and sustainable evolution.
• Drive speed, performance, SEO, and GEO optimization as core business levers for traffic growth and conversion.
• Partner closely with Product Owners, UX, Marketing, and Growth stakeholders to translate business goals into measurable product and engineering outcomes , enabling empowered teams to make strong product decisions.
• Collaborate with Salesforce and data platform teams to ensure reliable, high-quality data flows across systems and customer touchpoints.
• Embed personalization and AI-powered features across the customer journey to improve relevance, decision support, and conversion.
• Champion excellent developer experience, modern delivery practices, and high engineering standards (CI / CD, code quality, observability, performance monitoring).

Your Profile

We offer

IU International University of Applied Science (IU) is Germany's largest university of applied science – and we are not just an excellent choice for studying, but also an outstanding Great Place to Work®! As an Edutech company, we rely on state-of-the-art technology and data-driven approaches. That's why AI-driven voice assistants and other GPT systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU over 4,000 employees are dedicated to making a difference.

Become part of our Engineering team! We're passionate, competitive, open to all things new - and we love data. We live to code anything that makes IU students and IU services better.

Sounds like the perfect job for you? Then apply now! Simple, fast and even without a cover letter. If you have any further questions, please feel free to contact Ronja at Ronja.kaiser@iu.org . Please note that, for data protection reasons, we are not allowed to process email applications.

Actions speak louder than words : We cherish our "Culture of Everyone" and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation