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CRM Freelancer

CRM Freelancer

BabbelBerlin, DE
Vor 30+ Tagen
Stellenbeschreibung

You will :

  • Lead several high visibility projects and drive new initiatives together with the team, ranging from campaigns, automations, segmentation, data science models & communication channels, to new technical initiatives on the CRM front, improvements in customer reachability, and excelling on the creative front.
  • Collaborate closely with other teams in Marketing, Product, Platform, and Business Analytics.
  • Launch pre-defined CRM campaigns via the relevant communication channels to different segments of the user base to achieve the desired revenue objectives.
  • Work very closely with all CRM Managers to align on the campaigns, segmentation, and tests.
  • Support, design, implement and track the CRM A / B tests.
  • Create, test, & deploy the required landing pages for the campaigns.
  • Analyse data, derive insights and use them to drive the CRM performance forward.

You are :

  • Great at analytical skills, have a proactive mindset, and enjoy ownership & responsibility.
  • An expert in multichannel CRM activities (email, push, in-app, web).
  • Able to structure yourself and with an eye for detail.
  • Are able to understand, communicate, and drive technical projects with the help of relevant Product Managers and Engineers.
  • Comfortable with working autonomously.

    • You have :

  • Many years of in-depth experience in CRM, including strategic & leadership experience with a focus on revenue generating activities.
  • Ideally prior experience of using Emarsys CRM Marketing Cloud, especially for the email channel. Experience with other similar tools like Braze, Iterable, Airship, etc. will be considered.
  • Good to have : experience in Contentful, Tableau, ESL (Emarsys Scripting Language).
  • Prior experience of doing CRM in a subscription business is a plus.
  • Knowledge of GDPR and email opt-in requirements.
  • A track record of finding innovative solutions & approaches.
  • A passion for data-driven approach to CRM activities.
  • Excellent communication skills in English.