Shopper Marketing Manager

Description

Shopper Marketing Manager

We’re looking for a bold, daring and groundbreaking Shopper Marketing Manager to strengthen our team!

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands : Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.

Our purpose is "Celebrating life, every day, everywhere". This has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

Whether you’re involved in launching an upbeat and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that spark the next big idea, there are a huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, critical thinking and creativity that drives growth and does justice to the quality of our brands.

About the Role

Winning at the point of purchase with customers is fundamental for business growth as retailers and wholesalers settle how our categories and brands are presented to consumers and shoppers. The efficiency of our shopper marketing is therefore fundamental. This focuses on driving recruitment and / or premiumisation across the different shopper missions and sub channels.

Responsibilities include :

• Lead the creative development of integrated shopper marketing programmes designed to drive effective and efficient shopper conversion at the point of purchase.
• Ensure shopper marketing programmes are developed through the lens of the priority channels (grocery, convenience, discounters, ecommerce, B2B, managed retail on trade, independent on trade) and there is consistency in the deployment of key brand assets to build and access memory structures.
• Lead the briefing and management of agencies to ensure all tools are delivered on time in full in compliance with customer requirements.
• Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.
• Build partnerships with the Customer Activation teams to ensure their needs are being fully met and programmes can be easily tailored to meet specific customer needs.
• Collaborate cross functionally to ensure creative asset development requirements are delivered and work is developed in line with brand strategy and creative guidelines.

About You

Our Offer

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type : Regular

Primary Location : Hamburg

Additional Locations :

Amsterdam, Copenhagen, Warsaw

Job Posting Start Date :

2024-07-10