Industry Market Manager (m / f / d)

Description

Moxa is a leading provider of industrial networking, computing, and automation solutions for enabling the Industrial Internet of Things. With 30 years of industry experience, Moxa has connected more than 30 million devices worldwide and has a distribution and service network that reaches customers in more than 70 countries. Moxa offers a full spectrum of innovative, high-quality solutions that have been deployed in a wide variety of industries, including factory automation, smart rail, smart grid, intelligent transportation, oil and gas, marine, and mining. Moxa’s expertise gives industry partners the tools they need to harness the power of automation network convergence and make their operations smarter, safer, and more efficient. Moxa delivers lasting business value by empowering industry with reliable networks and sincere service for industrial communications infrastructures. Information about Moxa’s solutions is available at .

We are looking for an Industry Marketing Manager (m / f / d) for the Energy market to join our team!

In the exciting role as an Industry Market Manager, you'll be at the forefront of creating and implementing captivating marketing strategies for the dynamic energy market segment. By collaborating with cross-functional teams, you'll gain valuable insights into customer preferences and market trends, allowing you to craft messaging and positioning our products that truly connects with our target audiences.

Your exceptional expertise in the energy market, marketing, and technical understanding of Industrial Internet of Things and Cyber Security will be vital in driving our success. You'll play a pivotal role in developing and executing go-to-market plans for new products, ensuring all stakeholders are on board and ready upon launch.

Join us in this rewarding journey, where your passion and skills will make a significant impact on our growth and success. Let's work together to shape a brighter future for the energy industry!

Major Areas of Responsibility :

• Drive and support successful product launches in the assigned region and vertical market
• Develop marketing plans and go-to-market strategies for the energy market
• Work with Product Managers to ensure that future products meet customer needs and are positioned effectively in the market
• Conduct market research to identify target audience, customer needs and market trends
• Develop messaging and value proposition that resonates with target audiences, such as automation engineers, project managers, procurement, and executives
• Developing and executing marketing campaigns in collaboration with Marketing Communications to address the target audience needs according to their buyer journey
• Collaborate with Marketing Communication in order to measure and report on the effectiveness of marketing campaigns to identify areas for improvement for an improved buyer journey
• Develop, distribute, and present segment related Marketing content including presentations, videos, articles, tutorials, etc. for the further use by Marketing Communications
• Work with sales teams to develop sales tools, trainings and enablement materials that align with marketing messaging and enable the sales team to achieve revenue goals
• Stay up-to-date with industry trends and best practices in in the assigned vertical market and share that knowledge with the broader team
• Determining the optimal price for the product to maximize revenue and profitability, while considering market competition and customer perception

Qualifications

Qualifications :

Education : Bachelor's degree in engineering; or equivalent combination of education and experience

Language : Excellent English (written and spoken), any other European languages is a plus

Experience :

Professional Skills

Interpersonal Skills :

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