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Sr Marketing Automation Manager all genders all genders

Studydrive GmbHBerlin, Germany

Vor 27 Tagen

Stellenbeschreibung

About the Job

Studydrive is Europes leading student community! With more than 3 million registered students we are transforming the education market. For our users we are an integral part of their daily lives as they find direct access to their fellow students helpful learning materials and all the answers to their most important questions about their studies.

At the same time we offer our corporate customers unique access to the largest pool of young talent in Europe. We are an indispensable partner in recruiting and employer branding of junior staff and are constantly developing new formats for attracting young talents with the most renowned companies in Germany.

We started as a startup in 2013 and have been part of the successful and international StepStone Group since 2019.

These are your tasks

As our Marketing Automation Manager you will play a pivotal role in enhancing user engagement and driving conversions across our B2C target group. Your responsibilities include :

Taking full ownership of our marketing automation tool (Braze) and managing communication channels such as email push notifications and inapp messages.
Designing and optimizing personalized marketing workflows to improve user experience retention and conversions to our premium subscription.
Collaborating with crossfunctional teams including other marketing specialists the product team and the head of growth to optimize the entire marketing and sales funnel through targeted and retargeted campaigns.
Driving continuous improvement through advanced audience segmentation journey mapping A / B testing and campaign delivery optimization.
Managing endtoend processes for all marketing channels (currently email inapp message push notification content cards) from development and deployment to reporting and insights generation.
Identifying opportunities to enhance the technical setup and exploring new tools to elevate our marketing automation efforts.
Leading and mentoring a Jr. Marketing Automation Manager fostering growth and knowledgesharing.

What you are throwing in

Were looking for a passionate marketing automation professional who thrives on datadriven strategies and innovative solutions. You should have :

Extensive experience in using and implementing marketing automation tools with a proven track record in email marketing and multichannel communication.

Expertise in digital marketing channels including web email push and social media.

Strong analytical skills with the ability to interpret data measure performance and optimize campaigns. Basic SQL and intermediate Excel would be nice to have.

Indepth knowledge of customer acquisition and retention strategies as well as the latest market trends.

Technical skills : Basic knowledge of CSS and HTML with the ability to make backend updates to email templates.

A selfdriven methodical and goaloriented mindset to manage priorities effectively.

Experience in content marketing and understanding its role in the user journey.

Fluency in English and German (both written and spoken).

This is what we offer you

Awaiting you an unlimited contract

You receive 30 vacation days per year

We support your professional development with a budget for conferences books courses or whatever you see fit 4 study days per year so that you have time to invest in your professional growth

A hybrid working environment awaits you : alternate between working in the office and working from home

More benefits : You decide between a BVG ticket lunch support Urban Sports Club and also have access to a large selection of discounts for various online stores via Future Bens & Corporate Benefits.

And in case you decide to improve your language skills we offer free German classes in for beginners and advanced as well