Digital Analytics Manager – App (m / f / d)

Job Description

About the role :

This is a unique opportunity to shape how we use analytics to improve and grow our app experience . In this role, you'll drive performance insights that truly impact product and marketing strategies—right at the intersection of data and decision-making. As a Digital Analytics Manager – App (m / f / d) , you are responsible for the digital analytics setup and performance measurement of our app.

In this role, you also work on web analytics topics, ensuring consistent tracking, reporting, and KPIs across platforms.  You focus on analytics foundations, data quality, and insights to support product and marketing decision-making.

About your tasks :

Own and develop the analytics setup for our app from the ground up

Design and manage tracking concepts, KPIs, and performance dashboards

Analyze user journeys, funnels and generate actionable insights

Ensure high data quality, compliance and documentation standards

Collaborate closely with product, marketing, and tech to roll out new tracking implementations

Qualifications

About you :

You bring solid experience in mobile analytics and know your way around attribution tools like AppsFlyer or Adjust

Experience in digital analytics with a strong focus on app analytics; web analytics experience is a plus

You understand tracking frameworks and what makes analytics truly valuable

You enjoy working cross-functionally and want to shape how decisions are made through data

You’re structured , curious, and value a collaborative team culture

Additional Information

About your benefits :

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits :

Welcome days : We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program.

Sports : Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.

Work from Home : If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.

Corporate pension plan : We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.

Employee discount : You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.