Head of Performance Marketing (all genders)

Your Mission:

At Sunday Natural were on a mission to bring premium wellness products to millions of customers across Europe. As we accelerate our growth Performance Marketing becomes one of the most important levers for scaling our brand and unlocking new markets.

As ourHead of Performance Marketing (all genders)you will hire and lead a high-performing team of up to 10 channel specialists and architect the next-generation growth engine that powers Sunday Naturals expansion across Europe. You will take full ownership of a two-digit million annual marketing budget and elevate our Paid Social and Paid Search capabilities to a world-class level.

Your mandate:Build a resilient diversified analytically driven growth engine and turn Performance Marketing into a powerful scalable driver of Sunday Naturals long-term success.

Please note: This is not a traditional management role.We are looking for someone who thrives in leadinghighly skilledexperts guiding them through complex considerations and pushing boundaries in a fast-pacedtech- and data-drivenmarketing environment.

Key Responsibilities & Impact:

• Own and evolve the full performance acquisition setupby deeply analyzing channels execution creatives and measurement to identify and unlock the highest-impact growth opportunities.
  
  

• Build lead and scale a high-performing in-house teamby managing existing team members and agencies hiring and developing performance specialists
  
  

• Gradually shift from hands-on execution to strategic leadership while remaining close enough to the channels to challenge assumptions guide complex decisions and ensure high execution quality.
  
  

• Drive sustainable growth across core and new channels maintaining efficient incrementality-driven Google investment accelerating Meta performance and scaling additional channels beyond Google and Meta to build a resilient acquisition mix.
  
  

• Own budget allocation and performance steering ensuring investment decisions are based on incremental impact clear KPIs and a balanced understanding of measurable and non-measurable effects.
  
  

• Build a creative performance engine enabling high-frequency testing and fast learning loops in close partnership with Creative CRO and Data teams.
  
  

• Drive analytical excellence and execution speed questioning numbers connecting KPIs and ensuring strategies are translated into concrete actions with urgency and impact.
  
  

• Champion technology automation and innovation leveraging algorithms AI and MarTech solutions to improve decision-making efficiency and scalability.
  
  

• Establish a continuous innovation pipeline validating and scaling new growth levers across audiences automation funnels and creative to improve blended CAC while growing total customer volume.
  
  

• Education:A strong academic foundation that demonstrates high analytical aptitude and structured problem-solving ability.
  
  

• Industry and Channel Know-How:7 years performance marketing experience preferably within B2C/D2C environments withdeep operational expertise in Meta or Google that goesbeyondUI-based optimization. Proven ability to run optimize and scale campaigns end-to-end plus experience building TikTok and YouTube into meaningful acquisition channels.
  
  

• Leadership: At least 2 years of leadership experiencealso withhiring developing and motivating channel specialists with the ability to build a collaborative high-performance team culture.
  
  

• Skills:Highly analytical and data-driven able to diagnose performance issues and make clear outcome-oriented decisions. Strong creative-performance understanding and high-velocity testing experience. Technically fluent in tracking attribution automation and pragmatic AI use.
  
  

• Mindset:A challenger mentality with strong bias for action fast focused and comfortable simplifying complex challenges. Thrives in a high-performance fast-paced scale-up environment with strong ownership.
  
  

• Communication:Clear and concise communicator who can distill complex performance insights into actionable recommendations for leadership and cross-functional teams.
  
  

• Language Skills:Excellent command of English (C1 working proficiency)

If youre ready to take ownership of a high-impact growth function solve complex performance challenges and shape the future of our customer acquisition at scale wed love to meet you.

• An appealing discount on all of our products from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• We believe great things happen when we meet in person which is why we embrace a hybrid model with one home office day per week up to two depending on the area you are working in and up to two weeks per year working from abroad
• The Urban Sports Club membership Swapfiets bike rental and a subsidy for the Deutschland Ticket
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi Bosch Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties Christmas and summer feasts and various influencer events such as Womens Day