Senior Demand Generation Manager Europe Outbound (all gender)

Outbound Demand Generation

• Develop multi-touch outbound campaigns aligned with ScriptRunners ICP
• Build persona-based sequences highlighting ScriptRunners key differentiators
• Coordinate outbound motions with sales to ensure consistent messaging and optimal follow-up across all GTM stages.
• Coordinate with Marketing to ensure consistent messaging and execution

HubSpot Ownership

• Manage all HubSpot workflows lifecycle stages scoring models segmentation logic and attribution structures.
• Maintain database accuracy in line with our ICP and target personas.
• Build dashboards for pipeline contribution conversion funnel health source and campaign ROI and outbound performance.
• Optimize marketing automation to support email sequences nurtures event follow-ups ABM motions and high-touch plays.

Pipeline Generation & Performance Optimization

• Plan and execute quarterly campaign calendars
• Drive Lead MQL SQL and Opportunity creation against jointly defined targets with sales.
• Analyze channel and sequence performance and actively optimize subject lines CTAs messaging positioning and ICP targeting.
• Run structured A/B tests across utilized channels

Content & Messaging Development

• Collaborate with Product Marketing to translate ScriptRunners value propositions into impactful outbound messaging.
• Ensure outbound content reflects the market and customer challenges
• Identify content gaps and support asset creation (whitepapers email messaging case studies use case sheets landing pages).
• Create campaign briefs for design content and Product Marketing stakeholders

GTM Collaboration & Alignment

• Partner closely with the sales team to ensure frictionless lead handover and SLA adherence.
• Work with Product and Customer Success to surface real-world automation outcomes
• Participate in campaign planning for events such as Gartner IOCS regional CIO events webinars & digital events (pre- and post-event) and any other outbound activities.

• 5 years of experience in B2B demand generation within SaaS or enterprise software.
• Proven track record of outbound pipeline creation in enterprise-targeted GTM motions.
• Extensive hands-on expertise with HubSpot Marketing Hub at an advanced level.
• Strong understanding of outbound targeting for economic technical and practitioner personas.
• Advanced skills in segmentation data hygiene multi-touch sequencing nurture design and email performance optimization.
• Data-driven approach with strong command of funnel analytics attribution conversion diagnostics and campaign ROI reporting.
• Familiarity with Microsoft-centric IT ecosystems (Azure M365 AD Entra ID VMware Citrix) is a plus.
• Structured and analytical with a strong focus on pipeline metrics and measurable outcomes.
• Flexible proactive and comfortable in fast-moving environments with evolving priorities.
• Strong cross-functional communicator able to influence Sales Product and Leadership.
• High ownership mentality and passion for building scalable GTM engines.

Success Metrics

• Outbound-sourced Pipeline (Lead MQL SQL Opportunities).
• Conversion rates across the full funnel (Lead MQL SQL Opportunity)
• Campaign ROI across channels and persona segments.
• Organic expansion of ICP-targeted database and improved lead quality.
• Increase in readiness and performance of HubSpot automation.
• Predictable quarterly contribution to ScriptRunners revenue engine.

ScriptRunner is the #1 Microsoft Automation Platform empowering enterprises to operationalize agent-based automation across Microsoft ecosystems with security speed and control.

Trusted by more than 200 enterprise customers worldwide and built 100% on Microsoft technology ScriptRunner is the enterprise-grade automation foundation for modern IT operations.

We offer competitive salaries a comprehensive benefits package and a dynamic and inclusive work environment. If you have a passion for building startups and technology and want to be part of a team that makes a difference we want to hear from you.

ScriptRunner is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.