DTC Creative Strategist

International fast-growing DTC brand in the beauty/wellness niche with a clear plan to scale. We’re hiring an experienced Creative Strategist to take full ownership of the creative strategy that drives our performance marketing growth.

This role is central to the business. Creative strategy is our biggest lever, and the right person will bring structure, clarity, and consistently strong output — with the goal of growing into a Creative Strategist Lead within a short period of time.

What you’ll be responsible for:

You’ll own the full-funnel creative strategy across ads and landing pages, and lead our system for testing, iteration, and creative improvement.

Day-to-day responsibilities:

• Own the full-funnel creative strategy for paid social and landing pages
• Deliver high-intent strategy based on research, insights, performance data, and learnings (not guesswork)
• Maintain a strong creative cadence: roadmap, launches, timelines, and quality control
• Continuously refine strategy through playbooks, new initiatives, and market changes

Key tasks:

• Customer and competitor research (surveys, forums, reviews, ads, offers)
• Turn learnings into clear hypotheses and test plans (incl. marketing psychology)
• Write strong briefs for editors, designers, creators, and landing page development
• Analyse creative performance and run a tight feedback loop (learn → iterate → win)
• Oversee production flow, approvals, and external vendors when relevant
• Coach and align the creative team; improve workflows, processes, and playbooks

What success looks like in the first 6 months:

• Creative strategy is fully owned and running as a consistent system
• You have deep customer understanding and clear positioning across the funnel
• You’ve made measurable impact on performance through stronger creative strategy
• You’re ready to step into a Creative Strategist Lead role with full ownership

Who you’ll work directly with

Founder (CMO & CEO), Head of Growth, Media Buyer, Marketing Assistant, and the full creative team.

Requirements (must-have):

• Strong direct response foundation across full-funnel (paid social, landing pages, email)
• Senior-level experience in a high 8- to 9-figure environment
• Extremely curious and committed to continuous learning and improvement
• Data-driven and fast decision-making (not dependent on perfect data)
• Ownership mindset, high standards, and strong collaboration
• Education: Not required — proof of results matters most
• Experience: 2–5+ years in DTC creative strategy with a strong track record

Tools & platforms:

• Meta Ads (required)
• Shopify, ClickUp, Notion, Slack (nice)
• TikTok Ads, Google Ads, and other channels (bonus)

Compensation & benefits:

• €6,000–€8,500/month + performance bonus
• Paid home work setup
• Growth path: Creative Strategist → Creative Strategist Lead → Head of Growth → CMO (includes equity deal)