Marketing Manager (fmd)

• Take ownership for our B2B marketing plan across key channels
  
• Work together closely with Sales and Customer Operations Teams to ensure alignment with customer demands commercial goals and sales targets
  
• Build and scale lead & demand generation programs for our industrial manufacturing customers
  
• Develop a strong understanding of our product buyer personas and the manufacturing domainand translate complex topics into clear compelling messaging
  
• Set up run and optimize performance campaigns in Google Ads and LinkedIn Campaign Manager
  
• Maintain and improve tracking and reporting to measure traffic MQLs SQLs pipeline impact and ROI
  
• Partner with Sales to improve website and landing pages (messaging structure A/B testing conversion rate optimization)
  
• Create high-quality content: blog posts LinkedIn posts landing pages newsletters whitepapers case studies and webinar materials
  
• Build and manage email and nurture journeys in collaboration with Sales and Customer Success
  
• Select and coordinate fairs webinars and selected customer events as part of our marketing calendar
  
• Work with external agencies and freelancers when neededwhile staying hands-on in the key digital channels
  

• Some experience in B2B marketing ideally with
  • industrial / manufacturing customers and/or
  • B2B SaaS products with complex buying center
• A proven track record in digital performance marketing and lead generation
• Solid experience with content marketing: you enjoy writing and can independently create high-quality content
• Experience with tools such as marketing automation platforms CRM systems LinkedIn Campaign Manager and CMS tools
• Customer-first thinking with the ability to turn technical topics into impactful stories
• A data-driven mindset with a focus on performance analysis experimentation and optimization based on measurable results
• Ambition to grow within a modern high-performing B2B marketing function
• Masters degree in Business Marketing Engineering or a related field
• Excellent language skills in English and German (C1)
• Willingness to travel occasionally for trade fairs and events in the DACH region
• We love the energy that comes from working together in person so spending time at our Cologne or Berlin office matters to us. One on-site day per week is the minimum and more time together is always welcome

• A culture built on transparency integrity and authenticity we trust and respect each other and make decisions based on competence
  
• A fast-paced agile environment where you can take on as much responsibility as you feel ready for and actively shape our marketing and go-to-market
  
• A team that genuinely cares about collaboration and work culture: we regularly reflect on our teamwork invest work time into team spirit and consciously create balance in everyday work
  
• The opportunity to contribute to fighting climate change by helping industrial manufacturers to become more efficient and to reduce their CO₂ emissions while we are mindful of our own environmental impact as a carbon-neutral company
  
• All the benefits that make work more pleasant: flexible hours part-time options remote work possibilities regular team events and offsites 30 days PTO weekly yoga sessions Deutschlandticket Urban Sports Club and more
  

Manager