Senior Loyalty Strategy Manager (all genders)

Job Description

Responsibilities :

1. Program Development and Enhancement :

• Continually refine the design and features of the existing loyalty program.
• Innovate strategies to boost customer engagement, sales retention and loyalty.
• Analyze program performance data to propose enhancements.

2. Customer Journey Optimization :

• Collaborate with product teams to streamline customer journeys.
• Devise lifecycle marketing plans with the marketing team.
• Execute personalized marketing campaigns for improved customer satisfaction.

3. KPI Monitoring and Alignment :

• Establish and meet loyalty program KPIs in line with company goals.
• Ensure alignment of loyalty initiatives with broader business objectives.
• Provide regular performance reports and insights to senior management.

4. Interdepartmental Collaboration :

• Partner with marketing, sales, product, and IT teams to unify loyalty strategies.
• Coordinate with external partners to enrich program capabilities.
• Lead cross-functional projects to advance loyalty initiatives.

5. Customer Insights and Market Awareness :

• Collect and analyze customer feedback to comprehend preferences.
• Stay abreast of industry trends and loyalty program best practices.
• Integrate market insights into loyalty strategy development.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Proven 7+ years of working experience in loyalty, demonstrated expertise in designing and managing customer loyalty programs.
• Proficiency in customer journey mapping and lifecycle marketing.
• Strong analytical capabilities to derive actionable insights from data.
• Exceptional PowerPoint and storytelling skills.
• Proficient project management abilities, adept at leading cross-functional teams.
• Effective communication and interpersonal aptitude.
• Innovative thinker passionate about enhancing customer experience and loyalty.
• Ability to thrive in a fast-paced environment and manage multiple tasks concurrently.

Additional Information

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths.

Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits :

20% discount in our zooplus shop

Internal and external training

Team events

LI-Hybrid ️ 28 vacation days and days off on 24th and 31st of December

Corporate rates at a local gym chain (Body & Soul)

Company mobile phone for work and personal use

Want to know more? Learn more about who we are and what we do and visit our LinkedIn company profile.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.