Senior Marketing Manager - Youtube, Podcasts and TV+ (m/f/d)
Why us?
We are seeking a Senior Marketing Manager, to take the lead in managing and optimizing millions in ad spend across various offline channels (TV, Radion, OOH), YouTube and Podcasts.
You will develop and execute strategies that enhance brand awareness, drive customer engagement, and maximize ROI.
Your Impact
- P&L Ownership : Oversee millions of euros in advertising spend for your channels
- Strategy Developmen t : Collaborate with media planning agencies to formulate a test-and-learn strategy for upper funnel / above-the-line ad spend, encompassing TV, VOD, OOH, and radio.
Continuously refine strategies based on performance data and market trends
Brand Impact and ROI Measurement : Partner with media planning agencies to establish robust brand and ROI measurement for offline channels.
Analyse performance metrics, interpret results, and adjust media spend strategies to enhance effectiveness
YouTube Strategy and Campaing Management : In Google Ads, create, manage, and steer 360 degree YouTube campaings targeting awareness, consideration, and action.
Implement and evaluate brand lift studies on YouTube to measure campaign impact
Podcast Advertising : Develop a strategic roadmap and measurement plan for podcast advertising (e. g. pre- / mid- / post-roll ads, host reads etc.
in podcasts with high audience affinity)
Campaign Management : Ensure high-quality execution of campaings across all designated channels
What can you bring
- Bachelor's degree in a quantitative field of study
- At least 5 years of full-time experience in digital or offline marketing
- Analytic and data-driven, demonstrated by a track record of deriving actionable insights from broad data sets and hypothesis-driven AB testing
- Clear communication and collaboration skills to work effectively with internal and external partners
- Self-motivated and takes ownership for driving results
- Great attention to detail, for both process and numbers
- Experience with Google Ads or Google Certification (YouTube) preferred
- Passionate about clean tech or sustainability - optional
- Languages : English, German optional
Our Benefits
- Competitive salary and performance based bonuses
- Comprehensive benefit package, including Deutschlandticket Job and Urban Sports membership
- Opportunity to work with a passionate team dedicated to innovation and sustainability
- Continuous learning and developement opportunities
- A dynamic and inclusive workplace culture
- Hybrid working setup, flexibility to work remotely
About us
RABOT Charge is an independent supplier of 100 % renewable energy , offering dynamic electricity tariffs to private and business customers.
Our innovative approach involves just-in-time buying strategies at the stock exchange, ensuring both ecological sustainability and cost optimization for domestic charging management.
By passing on exchange buying prices to our customers, we can save them up to 35 % on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff, as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices.
And this is just the beginning!
Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources.
Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes (including integrated PV systems, battery storage, and heat pumps), RABOT Charge actively contributes to increasing the real green power share in Germany's electricity consumption, thus driving the energy transition forward.
We were recently awarded the top spot by efahrer.com amongst dynamic electricity tariff providers. We are on a rapid growth trajectory and accordingly scaling our marketing and brand teams.
Be part of something unique, the first of its kind in Germany. Join us at RABOT Charge and seize abundant growth opportunities in the thriving world of green energy.
We're a team that believes in the power of our mission, and we're looking for individuals with the passion to match ours!
Jan Rabe, CEO
At RABOT Charge, we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future.
We wholeheartedly embrace diversity in all its dimensions and recognize that each person contributes to our shared endeavour of assisting individuals in transitioning to green energy.
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