Social Media Strategist (mfd)

Evident Inspection Technologies a Wabtec company is a world leader in the manufacture of innovative inspection equipment used in industrial and research applications in the aerospace power generation petrochemical civil infrastructure automotive and consumer products industries. We offer a wide range of ultrasonic and eddy current flaw detection software and equipment. Our equipment is used among other things to inspect welds detect hidden cracks voids porosity and other internal irregularities in various materials.

We are seeking a dynamic and experienced global social media strategist to lead Evident Industrials social media programs. The ideal candidate will be passionate about leveraging social media platforms to enhance brand awareness engage with our target audience and drive tangible business results. This role requires a creative thinker with a hands-on mindset strong influencing abilities to lead in a cross-functional matrix organization and a proven track record of executing successful social media campaigns that amplify our brand and deliver new business opportunities.

Tasks

• Lead develop and execute comprehensive global social media strategies to amplify our brand grow engaged followership within our target customer segments and measurably increase leads for campaigns and new product introductions.
• Lead the social media programs with a cross-functional team of campaign marketeers agency and business SMIs to build engaging and orchestrated content that tells the Evident story and educates across various social media platforms.
• Build our brand on social media. Develop and maintain the social media content calendar ensuring alignment with brand voice messaging and themes.
• Analyze market trends consumer insights competitor activity and industry best practices to improve strategies and tactics for growth and innovation in social media.
• Oversee the planning execution and optimization of paid social media advertising campaigns to maximize ROI and report out on key performance indicators (KPIs).
• Monitor and analyze social media performance metrics to track progress identify and drive areas for improvement and report on campaign effectiveness to management.
• Manage relationships with influencers and partners to amplify brand presence and reach. Media train our organization to drive social advocacy from within.
• Provide guidance mentorship and professional development opportunities for team members to foster growth and excellence in social media marketing.

Requirements

Benefits

Evident Inspection Technologies Germany GmbH is an equal opportunities employer and we look forward to receiving your application.

Key Skills

Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary

Employment Type : Employee

Experience : years

Vacancy : 1