Social Media Specialist Germany

About RYO

RYO is an advertising and marketing agency focused on digital communications.

Since 2001, RYO has served as Cisco’s strategic communications developer for North America, Central America, South America and the Caribbean countries.

Starting in 2011 by opening an office in California, RYO has been providing international media strategies for clients interested in expanding beyond their current national, pan regional or international reach.

Join Our Team : Exciting Opportunity Ahead!

What You'll Do

Plan, execute, manage and deliver best-in-class social media content and campaigns for the Cisco brand channels in-country.

In this role you’ll have the opportunity to bring your best ideas to the table and, in partnership with our in-house creative team, bring them to life for our audiences.

To be successful in this role you’ll have a passion for social media creativity and excellence. You’ll have your finger firmly on the pulse of what works in social right now and have your eyes on the horizon of what’s coming.

You’ll also be passionate about technology and our purpose of Powering an inclusive future. And you’ll be obsessed about getting to the bottom of what makes our audiences tick, what they love, what they hate, what gets them engaged and what gets them to click.

Who You’ll Work With

You'll be embedded into the country marketing and comms team, reporting to the EMEAR Social Media Lead. You’ll also collaborate regularly with the broader social team and interlock with other internal teams including Campaign Managers, Events, Public Relations, Product Marketing.

You’ll also work closely with the social media platforms and Cisco’s agency partners, helping to deliver best in class social executions.

Things You’ll Work On

You’ll be the go-to in market for social media. You’ll be responsible for aligning our social

content plans with internal teams such as sales, partner, talent brand, etc. as well as

Global / EMEAR stakeholders.

You’ll be responsible for applying the regional social media strategy in country to deliver the

monthly content strategy editorial approach that has real country relevance and delivers on

brand and business objectives.

You’ll drive organic social-first / in-platform conversations with a bold tone of voice,

capitalizing real-time trends.

Working closely with the Communications Lead and Marketing Managers you will own the

editorial calendar and create content for country channels to support local initiatives as well

as localizing global campaigns.

You’ll craft the social media copy and brief the in-house creative producer team to create

social visual assets aligned to the best practices of each platform.

You’ll manage the publishing and community management of the country channels including

live event coverage and streaming moderation.

You’ll work closely with the Social Media Analyst for trends monitoring, listening and

reporting and continually apply these insights to planning and execution.

• You’ll work closely with the Paid Social Media Manager for boosting organic content based on the business priorities.
• Together with the Executive Comms Manager, you’ll support country General Manager with social media profile optimizations, suggested content, and amplify executive content on the country channels.
• Working with the regional Employee Advocacy Lead, you’ll coordinate employee advocacy activations and social selling workshops.

Skillset requirements :

• Degree educated
• Minimum of 3 years’ experience working in a social media execution role
• Experience delivering best-in-class content strategy aligned to broader social, brand and business objectives and then delivering against that content strategy from end-to-end (strategy & planning, copywriting & creative briefing, project management)
• Extensive knowledge of the key social platforms, their algorithms and how audiences use and engage on them
• Ability to spot and capitalize on key social media trends
• Excellent copywriting and storytelling skills, attention to detail, excellent grammar skills
• Data driven mindset, ability to interpret content performance and apply to future creative
• Quality control - keen attention to detail to assess content against brand and tone of voice

guidelines

• Ability to juggle multiple moving parts within this fast paced, real-time role
• Proactivity, ability to respond quickly
• Community management able to engage our audiences by leading the conversation on

social but also cool in a crisis with the ability to follow crisis social guidelines and proactively

find solutions to issues when necessary

• Ability to be proactive and execute independently within the company guidelines
• Confident working with stakeholders from various levels of an organization
• Applicants must have native-level proficiency in German. Also ability to work in English for German team member
• Ability to present and teach others key skills

Nice to have but not essential :

• Ability to create basic graphics using existing on-brand templates (Photoshop / Canva)
• Shoot for social (photos and videos) at live events
• Experience using Sprinklr or similar
• Paid social strategy and management experience

Hiring Modality : Agency Contractor

Type : Full time (90% Remote) (1 time per month visit Corporate office in Munich / Berlín).

Mandatory : based in Germany

To apply, please submit your resume and a cover letter outlining your qualifications and why you're excited about this opportunity, including expected salary.

Applications will be accepted until 25 th May , so don't delay!"