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Head of Performance Marketing and E-Commerce

SanaExpert GmbHGreater Munich Metropolitan Area, Germany

Vor 3 Tagen

Stellenbeschreibung

At SanaExpert, we are more than just a nutritional supplement company - we are a team of passionate individuals committed to helping people live their best lives. We specialize in developing, manufacturing, and distributing all-natural supplements that are easy to incorporate into your daily routine. With almost 20,000 points of sale in pharmacies across Germany and a strong online presence in countries around the world, we are proud to be a German company that is making a global impact. Our supplements are based on natural ingredients, gluten-free, lactose-free, preservative-free and most of them are also vegan. We are also Eco-conscious, which means that we comply with the goal of climate neutrality, and we do not test on animals. We are dedicated to setting the standard for natural vitamin supplements worldwide and our exceptional international growth is a testament to the hard work and dedication of our young, highly skilled team. We work together to create a productive and pleasant working environment and our goal is to help people worldwide to have a better quality of life.

We're looking for an experienced Head of E-commerce / Growth Manager to join our team. In this role, you'll lead the development and execution of e-commerce and growth strategies, aligning with company goals. Your focus will be on driving digital sales growth, optimizing the online shopping experience growing. If you're a digital thinker with a successful track record, join us in shaping our future success.

ROLES AND RESPONSIBILITIES :

E-commerce Strategy :

Develop and execute a comprehensive e-commerce strategy to increase online sales and market share with clear focus on performance marketing.

Identify and evaluate new opportunities for growth through market analysis and customer insights.

Team Leadership :

Lead and mentor a high-performing team, fostering a culture of innovation, collaboration, and continuous improvement.

Provide guidance and support to cross-functional teams involved in e-commerce operations.

Performance Optimization :

Analyze key performance metrics to assess the effectiveness of e-commerce initiatives.

Implement strategies to optimize website traffic, conversion rates, and customer retention.

Build new traffic channels.

Partnerships and Collaborations :

Establish and nurture relationships with key partners and vendors to drive brand awareness and revenue growth.

Collaborate with marketing and sales teams to align e-commerce efforts with overall business objectives.

Technology Integration :

Stay updated on industry trends and emerging technologies to recommend and implement the latest e-commerce tools and platforms.

Oversee the integration of new technologies to enhance the online shopping experience.

Budget Management :

Develop and manage budgets for e-commerce and growth initiatives, ensuring efficient allocation of resources to achieve ROI goals.

Monitor and analyze financial performance against budgetary goals.

International Expansion :

Explore opportunities for European market expansion, overseeing the adaptation of e-commerce strategies to diverse global markets.

Coordinate with international teams to ensure consistency in brand messaging and user experience.

Data Analysis and Reporting :

Utilize analytics tools to generate insights, prepare regular performance reports, and present findings to the executive team.

Make data-driven recommendations for continuous improvement and adaptation of e-commerce strategies.

Strategy Development :

Synthesize consumer insights, technology trends, business objectives, market data, and competitive benchmarking to develop hypotheses and tests to create differentiated customer experiences

Build near and longer-term strategic roadmaps along with compelling business cases, assess viability and feasibility of recommended solutions

Articulate customer experience strategy, including opportunity sizing, value framework, budgets, ROI, etc.

REQUIREMENTS

Proven experience as a Head of E-commerce, Growth Manager, or in a similar leadership role.

Profound network of Advertisers in Germany (must have) and Europe (preferred).

Strong understanding of e-commerce trends, consumer behavior, and digital marketing strategies.

Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.

Leadership experience with the ability to inspire and guide a diverse team.

Proven track record of successfully developing and implementing e-commerce growth strategies, resulting in measurable business impact.

Extensive experience in analyzing market trends, consumer behavior, and competition to inform strategic decision-making.

Demonstrated success in negotiating and managing key partnerships to drive brand awareness and revenue growth.

Experience with e-commerce platforms such as Shopify, Magento, or WooCommerce, along with a solid understanding of ERP and CRM systems.

Successful management of budgets for e-commerce and growth initiatives, with a focus on achieving ROI goals.

Experience in international market expansion and coordination with diverse global teams is an asset.

Fluent in English.

Good level of German is a plus.

We offer you :

The opportunity to play an active role and participate in business development by contributing new ideas.

A full-time position with the possibility of working from home.

Conveniently located near the center of Munich.

Fresh fruit, coffee, and tea provided.

Opportunities for growth and professional development.

A dynamic and creative work environment.

A team of experienced and supportive colleagues.

Jobalert für diese Suche erstellen

Head Of Marketing • Greater Munich Metropolitan Area, Germany