CRM Manager - Engagement

Department : Member Engagement Marketing (MEM)

Note : Requires both German and English fluency (B2 and above)

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

What we’re looking for :

We’re looking for someone who is a strategic thinker, and strong on planning and deploying programmes of communications that balance member needs and business objectives.

You’ll own Tide’s German lifecycle, working on engaging new members through effective activation CRM, and keeping members engaged throughout their time with Tide.

You’ll have strong stakeholder management skills and are comfortable working in cross-functional, matrixed environments. You’ll be equally at home developing strategy, building automation, analysing results and working with stakeholders to take the story of performance to the business.

As a CRM Manager you’ll be :

• Owning the German CRM member lifecycle within the established UK / Europe Lifecycle team with a track record of delivering against objectives and KPIs :
• Activating new members to the Tide platform
• Engaging existing members
• Reactivating lapsing members
• Building new automated and standalone campaigns and optimising existing journeys to drive early life next best actions for new members
• Creating and QAing German communications, working with German and English copy
• Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification, email & SMS end-to-end, including ideation, execution, analysis and optimisation
• Analysing campaigns and journeys, reporting to stakeholders on trends and recommendations and using data to define, build and maintain reporting dashboards to track CRM performance
• Working with a range of stakeholders from across the business to drive product adoption in lifecycle communications, cross-selling and upselling where relevant to set members up for success on their business journey
• Creating a seamless transition from approval to membership, working closely with the Member Accession Marketing team (MAM) to deliver a consistent journey from lead to member
• Driving initiatives forward with high levels of autonomy, sharing results and recommendations effectively

What makes you a great fit :

What you’ll get in return :

Tidean Ways of Working

At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

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