Performance Marketing Analyst - 24 Month Contract

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

Audible is a leading creator and provider of premium audio storytelling, offering customers a rich destination for insight and inspiration to enhance their daily lives. We are a company whose entrepreneurial spirit has defined us since our founding in 1995. We are pioneers and inventors who are not afraid to disrupt the status quo, and we apply that innovative approach to everything we do— from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. Led from Berlin, Audible’s EU business offers localized marketplace services for customers in France, Germany, Italy, and Spain.

ABOUT THIS ROLE

The Performance Marketing Analyst will take our overall media and paid strategy across all channels and marketplaces to a next level. One of the core responsibilities of the role is to optimize our investment strategy to maximize the performance KPIs, leveraging the incrementality of our media spends.

This position is a 24 month fixed-term contract.

As a Performance Marketing Analyst, you will…

• Lead the monthly and quarterly budget optimization process with channel owners and define spend shifts across channels, marketplaces and regions, guaranteeing full budget fluidity globally
• Develop Tableau dashboards for monthly budget and Performance KPI management - reinforce automation of Performance reporting
• Take the lead for optimizing the incrementality measurement of Performance media spends globally
• Further develop our Marketing Mix Modelling and multi touch attribution in collaboration with Analytics teams
• Ideate innovative approaches and conduct experiments for budget allocation to different media channels
• Develop holistic SAC and LTV / incrementality evaluation by channel and tactic in order to drive the most efficient and incremental use of our 3P media spends
• Ensure delivery of results at an operational level with respect to optimization, testing, scaling and identifying the impact of activities on performance KPIs

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home).