Digital Marketing Specialist - German Speaking

Overview

Manpower is seeking to recruit a Digital Marketing Specialist to join our client's team.

Responsibilities :

• Plan, execute, and monitor multi-channel digital campaigns across Google Ads, social media, email, and display advertising.
• Maintain and update the company website using CMS tools (e.g., WordPress).
• Manage and optimize SEO / SEM strategies to increase search visibility and web traffic.
• Write and brief SEO-optimized content, including news articles and blog posts.
• Research and identify relevant keywords and search terms, and optimize on-page elements (meta tags, headers, alt texts) for SEO.
• Monitor and analyze SEO / SEA performance, providing data-driven recommendations.
• Develop strategies to acquire high-quality backlinks and improve domain authority.
• Enhance site structure, page speed, and mobile performance for better user experience and rankings.
• Co-manage Google Ads campaigns, track performance, and report using tools such as Google Analytics and Google Search Console.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Support lead generation and nurturing through marketing automation and CRM platforms.

Requirements :

Job Info :

#LI-JP1