Overview :
The company is seeking a visionary Marketing Director to spearhead the development and execution of their marketing strategy. Reporting directly to the CEO, this role presents a unique opportunity to establish a robust marketing function from the ground up, driving sales growth and enhancing brand visibility. The successful candidate will position the company as a leader in enterprise automation while expanding its reach into broader manufacturing and robotics applications.
Key Responsibilities :
1. Sales-Driven Marketing Leadership
- Develop and implement a marketing strategy focused on lead generation and pipeline growth.
- Manage a comprehensive marketing budget, optimizing resources across diverse regions and campaigns.
- Drive Account-Based Marketing (ABM) initiatives to target enterprise clients and achieve scalable deployments.
- Enhance the company’s presence in tenders, industry events, exhibitions, and roundtables.
- Collaborate with sales and business development teams to align efforts and achieve growth objectives.
2. Brand Development
Craft a powerful brand narrative of the company’s innovative use of AI and robotics to solve productivity challenges.Build and nurture relationships with media outlets and external agencies to maximize brand exposure.Expand the company’s brand identity beyond intralogistics into manufacturing and robotics sectors.Foster an innovative, forward-thinking brand image that resonates across industries.3. Channel Management
Oversee all marketing channels, including PR, events, digital marketing, advertising, and partnerships.Lead e-marketing initiatives, including LinkedIn campaigns and content marketing tailored to verticals like warehousing and manufacturing.Leverage data-driven insights to measure campaign performance, refine strategies, and maximize ROI.4. Market Expansion
Support the company’s expansion into new markets, including the U.S., while strengthening its European presence.Build the company’s network and influence across the robotics and manufacturing ecosystems.5. Investor Relations
Strengthen the company’s positioning in the investor community by crafting a compelling brand narrative to support future funding rounds.Your Profile : Experience
Extensive experience in B2B marketing for large enterprises, ideally within robotics, automation, or similar industries.Proven expertise in Account-Based Marketing (ABM), with a track record of driving lead generation and scalable marketing strategies.A background in both start-up and large organizational settings, with the agility to thrive in a high-growth environment.Skills
Proficiency in PR, content marketing, event management, and digital marketing campaigns.Ability to tailor marketing strategies to specific verticals (e.g., warehousing vs. manufacturing).Strong analytical skills with a focus on data-driven decision-making.Personality
Entrepreneurial, pragmatic, and results-driven, with a resilient mindset.Team-oriented and collaborative, able to navigate an evolving start-up landscape.Visionary leadership with the ability to develop and execute cohesive brand strategies.Languages
Fluent in German and English .Location
Remote role with frequent travel to Germany.This is a unique opportunity for an experienced marketing professional to shape the future of a high-growth company at the forefront of AI and robotics innovation. If you're ready to make an impact, we’d love to hear from you!
