Product Marketing Manager (m / w / d)

Product Marketing Manager Who are we? Here at Siemens Grid Software, our mission is to accelerate and secure the energy transition in a sustainable and profitable way. And for that we need you! We are paving the way for autonomous grid management empowering grid operators to accelerate their digital transformation easier, faster, and at scale. By leaving behind traditional ways of tackling the net zero challenge and embracing the powerful capabilities of software and digital technology, we turn the complexity of grids into competitive advantage. No matter where power comes from or where it goes, we make sure it makes its way at every step. Designed to accelerate the energy transition of grids by adding mission-critical capabilities, this helps grid operators decode & shape the future of the power landscape. Find out how Siemens Grid Software is decoding the future of energy. Join our team, get inspired, and help us re-imagine the world! The role We are seeking an experienced and dynamic Marketing Manager to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to drive demand and growth for our software products, with a strong focus on creative and content-driven work. Key Responsibilities :

• Assume full responsibility for the development and creation of positioning and marketing content for new products and services.
• Serve as the project lead for new product launches, overseeing all aspects of the launch process from planning to execution.
• Conceptualize and execute marketing communication measures for our software products, like demand generation campaigns, in close cooperation with the sales, and product management.
• Transform technical input into relevant, customer-value driven content such as storylines, messages, claims, and other marketing assets
• Develop thought leadership content related to the energy transition.
• Develop creative ideas and concepts, either independently or in collaboration with marketing agencies.
• Consult and coach product management teams and sales employees on go-to-market strategies, tactics, content, and messaging.
• Contribute to and execute customer community engagement through an account-based marketing (ABM) approach to position the new offerings You should have several years of experience in product marketing in the B2B business, preferably in industrial software business. Show us your proven track record in positioning, go-to-market consultancy, message creation, and in developing and executing product roll-out and growth strategies.