PR Manager

At Picnic were revolutionizing the way people buy groceries with our innovative and sustainable apponly service. We do almost everything inhouse developing cuttingedge technologies and processes to ensure we continue to grow rapidly without missing a beat. As part of our scale up phase were looking for a PR Manager to join our team and unlock the full potential of Picnic in Germany!

In a nutshell

In this role youll be a key part of the PR team responsible for amplifying Picnics story across Germany. Your mission To strategically shape and communicate our brand to media customers potential employees and partners. Youll manage Picnics press initiatives from concept to execution to elevate our brand image and solidify Picnics position as the number one familyfriendly supermarket. Youll also help drive customer awareness by creating press releases media pitches and organising highimpact events.

Were looking for someone with a passion for storytelling a natural networker with a proactive attitude to seize PR opportunities.

What youll do

• Craft and implement Picnics PR strategies
• Develop compelling stories for nationwide and local media
• Build and maintain relationships with key media contacts journalists local politicians and influencers
• Travel across Germany to engage with local journalists
• Craft press releases and media kits to strengthen our public image
• Organize and coordinate press events and influencer partnerships
• Track and analyze and report on PR activities and media coverage

About you

Your benefits