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Social Media Manager mwd

Social Media Manager mwd

PicnicDüsseldorf, Germany
Vor 30+ Tagen
Stellenbeschreibung

At Picnic were revolutionizing the way people buy groceries with our innovative and sustainable apponly service. We do almost everything inhouse developing cuttingedge technologies and processes to ensure we continue to grow rapidly without missing a beat. If youre a passionate Social Media Manager and TikTok enthusiast were offering you the opportunity to join the diverse team at our Dsseldorf office and make a real difference in our scaleup environment.

In a nutshell

As a Social Media Manager youll lead and enhance our brands social media presence in the German market. By developing a strategic content plan youll create and produce engaging content (photo / video) that connects with our community of heroesShoppers who assemble orders at our warehouse and Runners who deliver to our customers. In close collaboration with our Employer Branding team in Amsterdam youll strengthen our brand awareness on TikTok and shape a compelling employer brand for our operational workforce. Your efforts will play a key role in driving recruitment to maintain a workforce of 10000 employees a vital element of Picnics growth in Germany.

What youll do

  • Lead our (organic) TikTok efforts as Picnic Germanys social media expert creating engaging employer brand content.
  • Manage Picnic Germanys social media presence executing our strategy handson by visiting operational locations connecting with Runners and Shoppers and capturing authentic content.
  • Brief and oversee thirdparty collaborations such as influencers to boost Picnics employer brand visibility.
  • Handle community management across platforms engaging with followers and responding to comments messages and usergenerated content.
  • Cultivate a network of employee content creators to amplify our brand message from within.
  • Own the growth of our TikTok account to attract talent and increase job applications for Picnic.
  • Track social media performance leveraging data insights to refine content strategy and reporting on KPIs to optimise engagement and reach.

About you

  • Bachelors or Masters degree in Media Marketing Communications or equivalent
  • 24 years of experience in Social Media Marketing
  • TikTok is your goto app even before Instagram and youre deeply tuned into social media trends and culture.
  • You create visually compelling content that resonates with Gen Z and tells an authentic story
  • You have great communication skills for both creating content (messaging) and working with teams or partners.
  • You love a fastpaced environment always ready to try new things and jump on trends to keep our social media strategy fresh and exciting.
  • You are efficient in managing multiple projects and tasks ensuring consistent execution of our social media strategy
  • You are ready to travel across Germany to capture Picnics unique work culture.
  • Youre outgoing and can easily energise those in front of the camera to capture genuine content.
  • You speak English and German fluently

    • Picnic Perks

    Make a difference

  • Youll work in an awesome scaleup environment with the freedom to drive your own projects and create a visible impact.
  • Our fully electric vehicles and sustainable business model mean youll also be contributing to making the world a better place!

    • Teamwork makes the dream work

  • With more than 80 nationalities across 3 countries youll be part of a diverse company with plenty of cool stuff to get involved with from board game evenings to afterwork drinks to our company ski trip and more!

    • You are what you eat

  • Youll get freshly prepared healthy lunches and snacks (with plenty of vegetarian vegan and halal options).

    • Travel

  • Travel throughout Germany with your Deutschlandticket

    • Stay healthy

  • Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors our collaboration with OpenUp gives you easy access to professional psychologists along with workshops and materials.
  • There are plenty of sports communities and events to get involved with from tennis to yoga to climbing!

    • Attractive package

  • We offer competitive compensation and a pension plan that looks out for your future self as well as 30 vacation days per year so you can recharge your batteries

    • Worklife balance

  • We have an office first policy but where possible we like to enable people to work in ways that suit their working styles.

    • Commitment to equal opportunities

    Picnic is an equal opportunity employerthis means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age gender identity or expression sexual orientation ethnicity skin color civil status religious beliefs physical or mental disability or any other factors protected by law.

    At Picnic we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.