DACH Marketing Manager - Diagnostics

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health?

Hologic, a global leader in women’s health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).

About Hologic :

At Hologic, we empower people to live healthier lives everywhere, every day. We are innovators in medical technology, focused on improving patient outcomes and giving healthcare professionals the tools they need to deliver exceptional care.

Our diagnostics division is at the forefront of early detection and treatment, making a meaningful difference in the lives of women across the globe.

Our Diagnostic DACH Country Marketing Manager will be responsible for the development and execution of the strategic marketing plan to increase market share, and revenue within the DACH region for our diagnostic solutions portfolio.

This role requires a deep understanding of the healthcare and Cervical / Molecular diagnostic market, as well as the ability to work closely with other business functions including sales, regional marketing, communications, and market access .

As Marketing Manager, you'll have the opportunity to :

• Lead marketing strategy across the DACH region, driving growth and market share for our Diagnostics portfolio.
• Develop and drive short, medium and long-term strategies to deliver sustained growth, profitability and brand equity.
• Drive new product launches, market expansion, development projects and business transformations, efficiency gains and sustainable performance improvements.
• Craft compelling value propositions, and tailor innovative campaigns that resonate with diverse audiences, including healthcare professionals and patients.
• Collaborate with cross-functional teams, including sales, R&D, and global marketing to launch new products and ensure a cohesive brand message.
• Analyze market trends, customer insights, and competitive dynamics to inform strategic decisions.
• Manage budgets, forecast marketing needs, and measure ROI to ensure fiscal responsibility and effectiveness of marketing initiatives.
• Champion a customer-centric approach to marketing, fostering relationships with key stakeholders and enhancing customer engagement.
• Collaborate closely with commercial leadership, building and leveraging relationships at al levels both internally and externally.

What We're Looking For :

• Considerable marketing experience, preferably in the healthcare, medical device, or pharmaceutical industry.
• Proven track record of developing and executing successful marketing strategies in the DACH region.
• Combination of sales and marketing experience, with an understanding of clinical microbiology / molecular diagnostics
• A strategic thinker with a Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Fluent in German and English, with excellent communication and interpersonal skills.
• Strong analytical capabilities and comfort with CRM and marketing analytics tools.
• Ability to travel as needed within the DACH region.

What We Offer :

• A dynamic work environment where your ideas lead to tangible impacts.
• Competitive salary and benefits package, including health insurance
• Opportunities for professional growth and development within a global company.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to join a company where your work will help shape the future of women’s health?