Marketing Manager – Schuberth North America (fmd)

Marketing Manager - SCHUBERTH North America (f/m/d)

• Develop and execute comprehensive North American marketing strategies aligned with global brand objectives
• Build and manage annual marketing calendars ensuring timely execution of campaigns launches events and promotions
• Translate global initiatives into regionally relevant programs for the North American market

• Own and champion the SCHUBERTH brand voice and positioning across all North American channels - Plan and execute product launches sponsorship activations and brand campaigns
• Ensure consistency across digital print retail experiential and PR touchpoints

• Develop manage and track the North American marketing budget
• Allocate resources effectively to maximize ROI and brand impact
• Manage agency relationships freelancers and external partners as needed

• Act as the primary North American point of contact for media influencers and industry partners
• Oversee PR strategy press releases product seeding reviews and media coverage
• Maintain strong relationships within the motorcycle powersports and lifestyle media landscape

• Oversee and implement content strategy across digital platforms including website social media email and paid media
• Collaborate with global teams to adapt content for North American audiences
• Monitor performance metrics and optimize campaigns based on insights

• Prepare and deliver professional presentations for internal leadership global teams dealers and partners
• Represent SCHUBERTH at industry events trade shows dealer meetings and consumer activations - Provide regular reporting and strategic updates to both North American and global leadership

• Stay current on motorcycle industry trends competitors consumer behavior and emerging marketing channels
• Leverage industry knowledge to inform strategy messaging and partnerships

• Bachelors degree in Marketing Communications Business or a related field
• several years of marketing experience preferably within the motorcycle powersports automotive or action sports industry
• Proven experience managing marketing budgets and annual planning cycles
• Strong understanding of media relations digital marketing and content strategy
• Exceptional written verbal and presentation skills
• Ability to work effectively within a dual-reporting global organizational structure
• Willingness to travel domestically and internationally as required

• Prior experience working with global brands or international teams
• Experience managing agencies and external creative partners
• Dealer marketing and retail activation experience
• Passion for motorcycling and rider culture

• Strategic thinking with hands-on execution ability
• Highly organized with strong calendar and project management skills
• Media savvy with confident on-camera and public-speaking presence
• Collaborative adaptable and comfortable navigating multiple stakeholders
• Data-driven mindset with strong attention to detail