Description
of the Position
We are looking for a Senior Manager, Marketing & Customer Lead, Portfolio Management & NPP in the exciting and innovative field of Hematology & Oncology.
Key responsibilities :
- Lead strategic portfolio assessments & decision making to support investment decisions for in-line and launch assets.
- Conduct initial assessment of launch assets leading to a recommendation for respective launch settings & strategies.
- Lead development of customer group and indication overarching longer-term disease area strategies.
- Responsible for the development and tactical implementation of brand plans, local marketing strategies and non-personal promotion plans for dedicated brands that are currently not supported by sales force.
- Support development of cross-functional customer journeys for non-personal promotion with a focus on innovation, experimentation and generating learnings across teams.
- Collaborate with BI&A to define KPIs to track brand performance
- Screen global market research & insights and define local insight needs
- Bottom-up A&P budget planning & continuous budget management.
- Support demand planning process by providing specific strategic and market insights.
- Lead & support customer group overarching projects.
- Build and maintain close relationships with entire x-functional BU team, internal stakeholders and external vendors.
Job qualification :
Natural science and / or Business Administration degreeSuccessful experience in a marketing or business development position in the pharmaceutical marketExcellent analytical skills and the ability to translate these into a targeted strategyExperience in the field of Oncology / Specialty care is an advantageSales and field experience as product specialist is an advantageProven track record in successful strategic and digital marketing campaignsExcellent German and English written and oral communication skillsA passionate, curious, creative and boldly forward looking personalityHighly motivated and structed personality with a strong winning mentalityLeader and team player, who can motivate the team even in critical phasesThe role is fixed term (31.05.2025)