Responsibilities
- Strategically plan and create clear, data-driven original content for various platforms, including our website, SEO, articles, guides, case studies, and newsletters
- Collaborate seamlessly with the wider Content and Demand Gen team to produce high-quality content that fuels a high-quality pipeline, driving engagement and conversions
- Embrace freedom to challenge the status quo and inject your unique perspective into our content strategy, contributing innovative ideas and creative flair to reshape and elevate our content initiatives
- Conduct keyword research and leverage data insights to shape a compelling copy strategy that optimizes content performance
- Implement SEO principles to ensure content execution aligns with search engine best practices, boosting visibility and organic reach
- Craft tailored copy for each stage of the buyer's journey (TOFU, MOFU, and BOFU), maximizing engagement and nurturing prospects effectively.
- Maintain a keen eye for detail through diligent proofreading, ensuring content accuracy and consistently delivering top-notch quality
Benefits
The freedom, trust, and tools you need to do what you love and make an impact in a purpose-driven companyA competitive salary, flexible working hours tailored to your needs, and benefits catering to health, family, and sustainabilityA secure and future-proof job with a professional working atmosphere and the dynamics of a maturing scale-upThe possibility to develop into a mentoring path to empower and push up-and-coming talentPossibility and budget to further develop existing or new skillsLots of responsibility and the possibility to actively shape and define the future of security and complianceProfile
You are a German native speaker or have near-native proficiency - English a plusYou have a minimum of 2+ years of professional content creation or marketing experience, preferably in the B2B SaaS industry, and exposure to demand generation practicesYou have experience in SEO and tools such as HubSpot, Google Analytics, Google Search Console and SemrushYou have strong linguistic and grammatical skills, with excellent attention to detailYour creativity and mastery of words enable you to create impactful content tailored to each stage of the buyer's journeyYour adeptness in research, storytelling, and communication enhances your content creation abilities.Your content creation strategy remains flexible, adapting to sales team feedback and market insightsPlease include recent writing samples with your application .